Vedix enters the onion beauty market with a full range of personalized haircare –
India’s largest brand of personalized Ayurveda beauty products, Vedix, has announced the brand new Onion range to treat your various hair problems. Vedix, which is the fastest growing D2C beauty brand, has brought Ayurveda-based hair care regimen customization to market. Over the past few years, Vedix has established a dominant position in the Indian D2C beauty market with its line of custom Ayurvedic oils, serums and shampoos.
Vedix is ââan Ayurvedic beauty and wellness brand that offers personalized beauty regimes for hair and skin. Vedix’s unique proposition is to offer products adapted to the bodily characteristics of each individual, identified by their doshas.
With this, the company has strengthened its hair care category and launched 10 new products in the market including 3 hair oils, 4 shampoos and 3 hair masks.
The Vedix Onion range is designed to harness the full potential of the revered herb – Palandu (onion). The high Gandhak (sulfur) content of onion is highly prized in Ayurvedic Rasa shastras. Sulfur helps in tissue repair, strengthens hair, skin and nails. It improves the elasticity of the skin and thus prevents hair breakage. Dandruff is also reduced thanks to sulfur. Sulfur is very effective against skin infections.
Jatin Gujrati, Business Head Vedix, said, âVedix continues to be at the forefront of innovation and R&D in Ayurveda to provide effective beauty solutions in a modern format. Customers are slowly realizing the importance of natural ingredients for their hair and the onion is a key part of this change. Hair loss is a common condition and can be caused by diet-related factors such as nutrient deficiencies that can negatively affect hair growth as well as environmental factors we live in today. We launched the entire onion line with our unique formulations in mind and given our in-depth understanding of Ayurveda, we purchased this exclusive line in a modern, highly customized size for normal to oily scalps and dry.
The Vedix onion range is a poly herbal formulation. Many herbs together exalt the total effect of onion on hair loss. Onion is formulated with a specific dosha balancing herb suitable for your hair type (Prakriti).
Hair care is of paramount importance today and Ayurveda believes that dosha imbalances can affect various parts of our body including the hair and its growth. Since everyone’s doshas are different, a hair growth regimen that works for one person may not work for someone else. Ayurveda involves the concept of Ahara Vihara (diet and lifestyle) which benefits the overall well-being of your mind and body as well as the health of your hair.
The Vedix tailor-made onion range includes an Oil, personalized for your hair. The shampoo is personalized according to the type of hair. Scalps prone to dandruff also get a personalized version.
An onion mask, personalized according to the type of scalp, revitalizes the hair in depth.
The pungent smell of the onion is expertly balanced. Another reason to indulge yourself and bask in the glory of the onion. The collection is now online at the best markets – Amazon. Flipkart, Myntra, Tata Cliq, Trell, Nykaa and Purplle.
Vedix strives to take advantage of the personalization inherent in Ayurveda and AI and to break the notion of one size fits all, as well as the vicious cycle of trial and error that leads to unsatisfactory results. Vedix is ââthe first and only one to provide personalized Ayurvedic solutions in this space.