UV protection market shows growth in daily skincare beyond suncare, says L’Oréal CEO

Earlier this year, beauty major unveiled its UVMune 400 filtration technology​, designed to protect all skin types and phototypes against ultra-long UVA rays known to penetrate the epidermis. The result of ten years of research, the technology has since been deployed on several of its La Roche-Posay sunscreen formulations.

Speaking to analysts during L’Oréal third quarter (Q3) 2022 resultsOn a call last week, where sunscreen sales were up 30% for the group, Nicolas Hieronimus, CEO of L’Oréal, said that while seasonal suncare had been strong, the protection segment Daily UV was increasing rapidly.

The rise of everyday UV protection

“When you think of sun care, you probably think of, you know, the creams you put on. [at] the beach. But the reality is that the bulk of the UV protection market is actually represented by facial skin care; it’s daily UV protection, which is actually probably the most effective anti-aging. Hieronimus told analysts.

While L’Oréal had reported a “fantastic season”​ for solar products this year, it had also reported “very good sales” ​on its La Roche-Posay and Vichy daily protection products globally in Q3, and its L’Oréal Paris and Garnier daily protection products in Asia.

“These are really being used more and more by consumers, of all ages, in addition to their skin care routines, because it’s what protects them from the more harmful daily UV rays that create stains on the skin. skin”,he said.

Going forward, the CEO said daily UV protection will continue to be an increasingly important segment in skincare, and that L’Oréal’s scientific know-how will give the company a “strong advantage” because it was a category “where technology really makes the difference”.

In addition to the recent launch of L’Oréal’s UVMune 400 technology, the beauty major had also been busy with patent filings, the latest being an international patent for a high coverage tinted sunscreen for dark skin phototypes five and six​.

And Hieronimus clarified that L’Oréal will remain focused on daily UV protection for some time.

“…I predict this category of UV protection will be one of the big growth drivers going forward, as the weather is not going to get any better for our skin and for our users,”he said.

And with “more and more skin pathologies”Created by the environment or stress, including age spots caused by UV rays, he said daily UV protection will continue to be an important part of skincare at large.

Protective Beauty Opportunities

Earlier this year, Mintel said the opportunities in the protective beauty space had changed​, with multifunctional products now the key to success, including products that offered both beautifying and protective properties.

Anna Keller, senior beauty analyst at Mintel, told CosmeticsDesign-Europe: “Experiencing a pandemic has made consumers think more about general well-being, and multifunctional products will get more attention and support. At the same time, consumers are expecting more advanced skin care benefits from their products.

And that demand for multifunctionals, Keller said, was closely tied to the broader trend of “skinimalism” where consumers were cutting back on their beauty routines to meet shrinking budgets and environmental goals.

Global Data consumer analyst Carmen Bryan also acknowledged the rise in UV protection claims across a broader range of products and categories, including makeup and hair care.

“People actively want products that deliver more – and protection from environmental factors is a big part of that,”Brian said.

Last year, Mintel’s associate director of global beauty and personal care, Andrew McDougall, said the ongoing COVID-19 pandemic had certainly created new opportunities in the protective beauty market​, including in the sun care market.

“A continuing trend in this protection conversation is that consumers are looking for SPF in their skincare products. That’s definitely something we saw about five years ago, this idea of ​​having products skincare products with SPF, but now we’re starting to see that’s still the case.McDougall said.

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