Tyler, the designer launches perfume and nail polish

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Tyler, the creator expands his empire, entering a slightly unexpected space: beauty. Golf Wang founder, real name Tyler Gregory Okonma, is now also the founder of Golf le Fleur, a beauty and accessories brand that offers nail polish, perfumes and more.

The line, that the the artist said he worked for two years, is launching three shades of nail polish – Geneva Blue (a pastel blue), Georgia Peach (a powdery orange) and Glitter (an iridescent top coat) – as well as a bright citrus floral scent called French Waltz. (And if, like us, you’re now wondering what Creator Tyler looks like, it’s a hint of tangerine, lychee, jasmine, and sandalwood. Obviously.) Okonma tweeted that the perfume specifically came from “an idea I had put on top of a mountain in california”.

With today’s celebrity beauty lines quickly becoming what celebrity fragrance launches were in the early 2000s, and with some of the rapper’s peers like Machine Gun Kelly and Harry Styles also coming out with beauty with nail polish, we are excited to see how Okonma will differentiate her business from what exists in the market. We have no doubts he will do it in a spectacular way, because if that’s one thing we know about Tyler, the Creator, he not only embraces what is different, but he thrives in it.

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