The European market for hair care products and styling tools is

Pune, India, April 18, 2022 (GLOBE NEWSWIRE) — The European hair care products and styling tools market size stood at 2.24 billion USD in 2020. The market value is expected to grow by 2.34 billion USD in 2021 for 3.28 billion USD in 2028 to CAGR of 4.94% during the forecast period. Hair care and styling are gaining importance among individuals of all age groups. Demand for advanced hair products across Europe will propel the market forward, says Fortune Business Insight™ in its report entitled “Europe Hair Care Products and Styling Tools Market, 2021-2028”.

The majority of hair care products and styling tools in Europe are sold by hair salons and hairdressers. The distribution channel helps brands stay informed about the latest trends in consumer behavior as well as other factors influencing their purchasing decisions. Hairdressers and hair salons employ experts to help users and customers choose the right product based on their hair type, hair issues and personal preferences. Recent trends show that the average European consumer is willing to pay extra for premium products. Brands should partner with reputable salons and hairstylists to stay competitive in the years to come.

Impact of COVID-19

Reduced visits to barbershops and hairdressers impacted the growth of the market

Most hair salons and hairdressers in Europe and around the world have been temporarily closed during a strict stay-at-home order issued in all countries, mainly in 2020. However, amid the lockdown restrictions, a large number of people have started experimenting with different hairstyles and products in comfort. of their homes. Easily accessible information on online websites and reliable content on social media platforms gave consumers new ways to experiment with their hair. These trends have negatively impacted the growth of the European hair care products and styling tools market due to less reliance on hair salons and hairdressers.

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Fortune Business Insights™ lists all European hair care products and styling tools market companies that are currently working to lessen the impact of the Covid-19 pandemic on the market:

  • Procter & Gamble (Ohio, USA)
  • L’Oreal SA (Clichy, France)
  • Wahl Clipper Corporation (Illinois, USA)
  • Jemella Ltd (Leeds, UK)
  • Henkel AG & Co. KGaA (Düsseldrof, Germany)
  • Codibel nv/sa (Seneffe, Belgium)
  • Davines SpA (Parma, Italy)
  • Revlon Inc. (New York, USA)
  • KIEPE srl (Premana, Italy)

Drivers and Constraints

Increase in the number of hair salons and hairdressers to foster market growth

The European market is mainly driven by the growing number of hairdressers and beauty salons across Europe. The UK’s National Hair & Beauty Federation (NHBF) reports that more than 1,000 new hair and beauty salons were set up in the country in 2020. As the number of hairdressers continues to grow, the evolution continues towards hair products containing food-based ingredients is also emerging as a notable trend. More and more people are looking for hair care products without harmful ingredients and environmentally friendly. These factors will significantly boost regional demand.

However, growth could be hampered by the increasing penetration of online retailers, which affects the distribution of products via hair salons and hairdressers.

Report cover

The report offers:

  • Major growth drivers, restraints, opportunities and potential challenges for the market.
  • A comprehensive overview of global and regional developments.
  • List of major industry players.
  • Key strategies adopted by market players.
  • Latest industry developments include product launches, partnerships, mergers and acquisitions.


Based on product, the market is categorized into hair care products and hair styling tools. The Hair Care Products segment includes shampoos, hair growth products, hair treatment products, colorants and others. On the other hand, the hairdressing tools segment is divided into hair dryers, hair clippers/clippers, hair irons/stylers, razors and others.

On the basis of end user, the market is bifurcated into male and female.

By country, the market is segmented into UK, France, Germany, Italy and Rest of Europe.

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Regional outlook

Germany will experience strong demand for premium products

Germany is expected to lead the hair care products and styling tools market share in Europe over the period 2021-2028. In 2020, the regional market value stood at USD 364.46 million. The country is one of the main importers of raw materials for hair and cosmetic products. The growing demand for luxury products containing natural ingredients is a key trend throughout Germany.

The UK will experience rapid growth in the coming years, driven by growing consumer interest in organic beauty products. Meanwhile, the market in France is driven by increasing consumer spending on premium products.

Detailed Table of Contents:

  • Introduction
    • Search scope
    • Market segmentation
    • Research Methodology
    • Definitions and assumptions
  • Summary
  • Market dynamics
    • Market factors
    • Market constraints
    • Market opportunities
  • key ideas
    • Parent market overview
    • Supply chain analysis
    • Industry SWOT Analysis
    • Qualitative analysis related to COVID-19
      • Impact of COVID-19 on the market
      • Supply chain challenges during a pandemic
      • Potential opportunities due to this global crisis
    • Europe Hair Care Products and Styling Tools Market Analysis, Outlook and Forecast, 2017-2028
      • Main results/summary
      • Market size estimates and forecasts
        • By product
          • Shampoo Products
            • Shampoos
            • Dyes
            • Hair treatment products
            • hair growth products
            • Others
          • hairdressing tools
            • Hair dryer
            • Hair irons / hairdressers
            • Hair Clippers/ Trimmers
            • Hair razors
            • Others

TOC Continued…!

industry development

October 2021 – – Parlux, an Italian manufacturer of hair dryers and other electric hair care appliances has launched its new Parlux ALYON red edition. The company used the new professional K-Advance Plus engine for efficient performance. The Parlux ALYON red edition is available in two versions, Standard (with two nozzles) and Parlux ALYON + MagicSense Pack.

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