The best beauty products from Klarna Spotlight Hair Care – WWD

The 2021 holiday season hasn’t just been a boon for fragrances, according to new data.

Hair care and face makeup topped the list of most-saved products for the holidays, according to data from Klarna, which lets users of its app save products for later purchase. Michela Griffin, the bank’s chief commercial officer, said it was a reversal from the height of the pandemic, when user interest in color cosmetics peaked. “Compared to the colorful cosmetics trend we saw during the height of the pandemic, beauty shoppers are turning to a more natural look,” she said. Hair care is always in style – with Olaplex at the top of the list. “Beauty shoppers are looking for moisturizing and hydrating treatments in their quest for personal care,” she said. “Consumers happily buy high-quality, high-impact products that nourish their hair and skin with long-lasting results.”

Here, Klarna’s best recorded beauty products for November and December 2021.

  1. Olaplex No. 7 Bonding Oil
  2. Armani Si Eau de Parfum
  3. NYX Professional Makeup Marshmellow Soothing Primer
  4. Elf Cosmetics Poreless Putty Primer
  5. Beauty Bay Vibrant Rose Quartz Face Roller
  6. The Ordinary Hedge Foundation
  7. Nars Radiant Creamy Concealer
  8. Olaplex No. 5 Bond Maintenance Conditioner
  9. Aussie 3 Minute Miracle Moist Deep Conditioner
  10. Ouai Mini Detangling & Anti-Frizz Leave-In Conditioner


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