Squigs Beauty wants you to reinvent hair care as head care – Founder Interview
Charuza actually formulated Gooseberry Delight a few years before she was pregnant, so although it wasn’t originally created as a postpartum hair treatment, it ended up being perfect for that time in her life. . It is made with ingredients like coconut, castor, kalonji (aka black seed) and olive oils.
Robert Finney, MD, board-certified dermatologist and clinical assistant professor at NYU Grossman School of Medicine, previously told Seduce that coconut oil leave-in treatments can “help repair damage to your hair shafts caused by color, heat, and sun.”
“Inspired by the traditional Indian hair oil and DIY products that were a big part of my childhood, I wanted to make it easier to access non-irritating over-the-counter formulations,” says Charuza. That’s when Squigs head care was born. This is to manage care, not hair care, she explains, because she feels it’s important to take care of both the skin on her face and her scalp.
Hot oil treatments can help overall hair quality, says board-certified dermatologist Annie Chiu, MD, founder of the Dermal Institute in Los Angeles and associate faculty member of dermatology at Cedars-Sinai Medical Center. “When using hot oil, try massaging it into your scalp, as it may help strengthen the hair shaft to prevent breakage, but it probably doesn’t affect the actual follicles which alters hair loss. “, she says.
Charuza wanted to start small with the first drop of Squigs, so it only includes two products. The second is Double Shot Face Serum, which is formulated with redness-reducing niacinamide, hydrating hyaluronic acid, skin barrier-protecting squalane and nourishing avocado oil. It’s also infused with tulsi, turmeric and neem extracts, which have been long-standing staples of Indian skincare. And that’s not to mention the serum’s deep blue color, which delivers an instant serotonin boost based on the cute packaging alone.
Charuza wanted Squigs to be a beauty brand that does things differently. She doesn’t want to ignore that there are bad days for hair and skin, but rather than promising quick fixes or miracle cures, Charuza wants to hold space for any feelings that arise when someone wakes up. with a giant pimple or a pesky little hair that won’t stay put. “I’m passionate about modeling a better way to talk about products — and beauty in general,” she explains.