South Africa among top countries to find long-lasting perfumes for women online

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Research has shown that demand for long-lasting women’s fragrances has skyrocketed in 2022 as warm weather sees fragrances fade faster.

Cosmetic surgery consulting site Tajmeeli has revealed that search interest in “long-lasting perfumes for women” has increased by 1,650% worldwide since the start of 2022.

LEARN MORE | Five things you need to know to get the most out of your perfume

Top 10 locations for long-lasting fragrance searches in 2022:



3. Singapore

4. Nigeria

5. Philippines

6. New Zealand

7. Malaysia

8. India

9. South Africa

10. United Kingdom

LEARN MORE | A woman shows off an impressive collection of perfumes worth R59,000, amassed over 20 years

On average, there are 6,400 searches each month for “how long does perfume last?”, while 5,900 people ask “how do you make perfume last longer”. Collectively, this represents 147,600 global searches each year!

Tajmeeli experts explained why fragrances don’t seem to last that long during the summer.

The spokesperson explained, “When the sun is out and the temperature is high, the alcohol in your perfume evaporates from your skin more quickly. As it evaporates, the scent accompanies it, which is why your scent may seem less prominent in Summer.

Where you store your perfume can also play a role. Exposure to direct sunlight or humid conditions causes your perfume to break down in the bottle, so you can apply a weaker perfume before you’ve even sprayed it!”

LEARN MORE | Scents as cool as brunches, elegant as outdoor parties and fresh as a summer breeze

The good news is that there are tricks that can help keep your perfume smelling great all summer long – and the secret could lie in a humble lotion.

“Scent lasts longer on hydrated skin because it gives the scent something to stick to, so it’s less likely to fade.

Before spraying, be sure to apply a light moisturizer to your wrists and neck. You can either apply an unscented moisturizer to avoid any conflict with the smell of your perfume, or apply a lotion with the same scent as your perfume, which helps boost the scent.

Source: Tajmeeli

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