Saudis wear 8 times more perfume than Europeans



File photo: Perfumes and incense, including oud, bakhoor and mokhamaria.
Image Credit: Sarvy Geranpayeh / Gulf News

Abu Dhabi: On average, a Saudi woman wears 2.5 liters of perfume per year, while Europeans only use 300 ml, according to Fatima Khalil Al Ridha, a Saudi perfume researcher and coach.

“This means that Saudis wear eight times more perfume than Europeans,” Al Ridha said.

The total size of the Gulf perfume market is around $ 2.7 billion and is expected to grow by 3% per year, with Saudi Arabia leading the way with the highest share of the Gulf perfume market. ‘about 60%, according to Euromonitor International.

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Al Ridha, who was speaking at a conference titled “The World of the Perfume Industry” at the Abaad Business Incubator in Al Ahsa, said animal welfare organizations have recently prevented the slaughter unfair of deer, cats and whales, to extract fragrance ingredients from their guts, and replaced that with scientific methods.

She explained that musk deer is the best, and it is the corrector for all scents, and it is the perfect complement to any aromatic note, explaining that the International Fragrance Association (IFRA), has set a maximum of 40 percent of the aromatic substance in perfumes, to be suitable for human use.

Any increase above this percentage exposes a perfume carrier to the risk of skin and respiratory diseases, including skin cancer.

IFRA offers advice to formulators and ingredient stakeholders looking to ensure that their ingredient or fragrance product is safe and functional.

Al Ridha indicated that the maximum stability of the smell, or aromatic note, is 8 hours, depending on the concentration ratios, indicating that the aromatic pyramid is made up of three parts, which are in the order of disappearance: top, core, base, which stays on for a long time, and it often contains heavy oils such as wood, amber, musk, rose, and agarwood.

She attributed the main reason for the transformation of perfumes after a short period of time, from a pleasant smell to an unpleasant smell, to the use of African alcohol. Al Ridha called for a return to nature in the perfume industry, using our bounties on farms, setting up small factories to distill and press plants and flowers, and extract essential oils from them. For example: using Al Ahsa palm leaves and lemon leaves to extract the smell of tar and dates.

Perfumery has been a vital part of Arab culture for thousands of years, and with the rise of Islam, the use of perfumery has increased in the Arab world. Arabs and Persians spent days traveling the scorching desert to trade precious ingredients like saffron and wood. Other ingredients like amber, musk, henna, jasmine, frankincense (al lubaan), sandalwood and oud are essential in making perfumes for Arabs. The Taif rose that grows in the valleys of Saudi Arabia is also a key ingredient.

The art of perfumery in the Arab world is preserved to this day. You will feel the lingering aroma of signature scents everywhere.

Arabic perfumes are traditionally alcohol-free. Besides concentrated fragrance oils, bakhoor or dukhoon (incense tablets), oud muattar (scented oud chips) and pure oud chips are very popular.


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