Russian Beauty AKA “R-Beauty” Is The Biggest Skincare Trend Of 2022


Since the days of Jane Birkin and Brigitte Bardot, American women have turned to French women for wise beauty advice on everything from styling effortless bangs to choosing the best shade of lipstick. While I love this aesthetic of beauty (and my French skin care products would have to be removed from my cold, dead hands), it’s time to get to know the traditions, philosophies, and products that come from others as well. regions. Consider Russian beauty, for example. While it’s safe to assume you’ve probably never associated it with skin care, the country holds a lot of traditional wisdom and modern science in its combined 6.612 million square kilometers.

“R-beauty,” as it is colloquially known, is still relatively unknown to American consumers despite Russia’s rich and rich history in skin care. Traditionally, Russian women have relied on all-natural ingredients and home remedies to care for their skin, but more recently they have turned to a diverse set of store-bought products. All thanks to a growing skin care market that is slowly but steadily making its way into the United States.

Curious about what skin care secrets Russian women used to keep their complexion glowing, glowing and hydrated (despite the often freezing temperatures)? Everything you want to know about the soon to be trending R-Beauty below.

The history of Russian beauty

Maria Karr, Russian beauty expert and founder of Rumore Beauty, explains that although the concept of “glamor” did not exist in Russia for most of the 20th century, it has always been important for Russian women to keep their look. hydrated and healthy skin. “The few national brands that existed at the time did not have too many options and imports were expensive and difficult to obtain,” she says. “A lot of women were turning to natural ingredients and home remedies.

Beauty expert Anna Dycheva-Smirnova echoed this sentiment, saying that there are still many “heirloom recipes” that Russian women still use today. For sunburn, the traditional remedy is sour cream. For hair problems it is a fresh onion mask. For a face mask there is strawberry puree. “A strong connection with nature is in our DNA,” she tells TZR. “Historically, the majority of Russian women did not have access to a variety of manufactured beauty products – what was available to them in Soviet times did not have an appeal for beautiful cosmetics.” This is why natural and homemade beauty and health options are so prevalent in Russia.

Popular Russian beauty ingredients

Buckwheat, Russian lake mud, Siberian herbs, and plant extracts are other ingredients in traditional home remedies. “Nettle sage, burdock, helichrysum, calendula, echinacea, and sage are some of the popular flowering herbs and plants that have been used in home remedies for skin and hair,” explains Karr. “Cornflower is another popular herb known for its anti-swelling and moisturizing properties and, therefore, commonly used for the area under the eyes.” She adds that many of these traditional ingredients have found their way into modern Russian skin care products.

Oksana Sannikova, co-founder of Onå New York Skincare, adds birch juice, egg yolk, hawthorn, parsley, lemon and honey to the list of traditional ingredients. “Russians love herbal baths, and we have many herbal mixtures for different purposes,” she says. “For example, a blend of chamomile, sage, rosemary and peppermint is ideal for protecting, nourishing and stimulating the skin. Pine, lavender and eucalyptus relax and strengthen the body.

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Modern Russian beauty practices

Today’s scenic beauty contrasts sharply with the past. “The modern Russian beauty scene has a lot more to offer than 15-20 years ago – there has been a real boom in beauty and skin care in the country over the past decade,” Karr told TZR. “However, Russian women still follow the same philosophy and many use natural botanical ingredients and remedies as part of their routines. And many contemporary brands are turning to nature to develop their formulas, tapping into the traditional wisdom of beauty that they now combine with the latest technology.

This holistic approach to skin care is a defining characteristic of R-beauty for Sannikova. “Russian beauty is a multi-faceted concept,” she says. “Of course, it’s about physical beauty and a perfect complexion, but it’s also about keeping a healthy body and an inquisitive mind. In general, Russian women spend a lot of money and time on skin care (facials, massages) and skin care products. They also invest a lot in their personal development by taking a variety of courses (spiritual, financial, fitness related).

R-Beauty Cold Weather Skin Care Tips

If there’s one thing Americans tend to associate with Russia, it’s cold and snow. And there is a good reason for this. “Russians are no strangers to the cold,” says Karr. “As I grew older, temperatures in my hometown of Barnaul, Siberia, plunged from -20 to -30 degrees Fahrenheit, and in some towns further north they drop even lower, to -50 and beyond. . ” This explains why so many Russian skin care products are formulated with intensely hydrating and hydrating ingredients designed to protect the skin from the cold by supporting the skin’s natural barrier.

Facial mists are your friends

Karr says popular products include typical mild cleansers and oil-based moisturizers, as well as a unique category of mists called hydrosols. “Hydrosols are made through the process of steam distillation of natural plants. Plants release vapor droplets that condense all of the plant’s beauty benefits into tiny particles, or hydrosols. Usually in the form of a mist, hydrosols are phenomenal multitasking that can be used on the face, body and hair.

Take your time with your skin care routine

According to Dycheva-Smirnova, “there are certain rules” for taking care of your skin in Russian winter, because it is cold outside, but hot and dry inside. She recommends applying moisturizing and protective skin care products at least an hour before leaving the house, so they have time to sit on the skin and, Good, moisturize and protect before being exposed to negative temperatures.

Alternative water temperatures

Sannikova explains that “in cold weather we rinse our face alternately with warm and cold water. Contrast temperatures “cause” the blood vessels in the skin to contract and dilate more quickly, preventing the cold from hurting your skin. We will never shower or rinse our face with hot water, but instead use lukewarm water to avoid drying out our complexion.

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Visit a banya regularly

This long-standing Russian tradition (for men and women) is essentially a sauna or a steam room. Dycheva-Smirnova says it’s an important part of skin care, as well as mental and physical health. “Banya temperatures often exceed 93 degrees Celsius or 199 degrees Fahrenheit and felt or wool hats are usually worn to protect the head from this intense heat,” she told TZR. “Bunches of dried branches and leaves of white birch, oak or eucalyptus are commonly used for massage and to facilitate the transfer of heat from hot air to the body. During Banya, Russian women exfoliated and used face and body masks and moisturizers.

Karr calls it “by far the most common and popular Russian beauty ritual,” explaining that “Banya is a great place to use a face and body scrub. [like] honey, salt and sugar.

Brave an ice bath

After Banya, Karr says it’s common to jump into an icy pool. She likens it to cryotherapy because it is said to boost immunity and blood circulation. It’s the same reasoning for another popular Russian skincare ritual – skin frosting. “The icing technique, which is said to have been one of the favorite beauty treatments of Russian monarchs, is closely linked to this tradition,” Karr said. “Using ice cubes on your face helps deflate and energize the skin, improve the appearance of pores, and contribute to a more rested, refreshed and youthful appearance. ”

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