Rodan + Fields has a new hair care line

Rodan + Fields founders and dermatologists Katie Rodan, MD and Kathy Fields, MD have created a global community of skincare aficionados, and now they’re expanding into a new category: haircare. Development for the new collection started in 2020, when the brand brought in a celebrity hairstylist Brigitte Brager—its customers understand Kristen Bell, Priyanka Chopra, Gwyneth Paltrow and more, with everything from key ingredients and packaging to marketing concepts and R+F consultant training. Here, our exclusive interview with Drs. Rodan and Fields on the brand’s exciting new launch.

What inspired your launch into hair care?

Dr. Katie Rodan: “As practicing dermatologists, product developers and entrepreneurs, we saw a strong need in the marketplace for hair care products that would not only give people the best looking hair they’ve ever had from day one, but also have benefits long term. In creating R+F Haircare, we stayed true to our tradition of getting to the root of the problem with a scalp-focused approach. Above all, we know that healthy hair needs a healthy scalp. The scalp is skin, and no one knows skin like we do. Like skin, we know that the way your hair looks impacts your confidence and we’ve heard time and time again from customers and of patients say it was an unmet need.

Scalp care is so important! Tell me more.

Dr. Kathy Fields: “We’re really proud to bring something different to the market: innovation that gives people visible results both instantly and over time. The R+F Haircare Collection follows our philosophy of providing the right ingredients, in the right formulations, in the right order, to really get to the root and give your scalp the energy it needs to sustain a healthier, stronger and more. beautiful hair. The collection includes our exclusive RF TriEnergy Complex, which replenishes essential, energy-generating nutrients both instantly and over time. The products are also enriched with targeted ingredients like amino acids and silk peptides, which nourish roots, repair damage and protect color.

What’s in the new collection? I see it is split into two main categories, Volume and Smooth.

VOLUME+ Diet (Shampoo$44, Conditioner$47, and Densifying Care+, $63): These products give a thicker, fuller look to fine, flat hair, and also strengthen the strands. Key ingredients include RF TriEnergy Complex (helps strengthen the scalp’s natural skin barrier and increase scalp cell energy by 200%), amino acids, silk peptides, acetyl glutamine and bioceramide molecules.

SMOOTH+ diet (Shampoo$44, Conditioner$44 and Defrizz+ Oil Treatment$63): This is for anyone with dry, dull, frizzy or aging hair. Key ingredients include RF TriEnergy Complex, Amino Acids, Silk Peptides, Hyaluronic Acid and Rambutan Seed Extract.

Dr. Kathy Fields: “Each of our carefully blended formulas is clinically tested, and we are incredibly proud of the results of clinical testing and consumer testing. For VOLUME+, some highlights include: three times the volume after one use of shampoo and conditioner, based on instrumental analysis; 100% of participants had fuller hair after four weeks; and 71% had stronger hair with less hair loss due to breakage after one use of the regimen.

For SMOOTH+, some highlights include: 91% of participants said their hair felt less frizzy after one use, based on instrumental analysis; and 93% experienced humidity resistance up to 72 hours after regimen use, based on instrumental analysis at 80% relative humidity.

Personally, I like the citrus scent REFRESH+ Dry Shampoo ($39), which gives my hair a nice volume boost and doesn’t leave a messy residue that ends up weighing my hair down an hour later. Finally, there is DEFINE+ Curl Cream ($39), which is formulated with hyaluronic acid, ceramides, and shine-enhancing polymers to give curls definition, hydration, and frizz-smoothing without added weight.

Are there plans to expand the collection?

Dr. Katie Rodan: “This is our first step into hair care, and we believe there are a number of additional hair needs we can help address and we are actively working on future innovation. But, when it comes to launching new products, we set the bar high and will only release products that will make a significant, demonstrable difference and prove it in clinical trials. We won’t pitch just to pitch.

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