Revieve launches the industry’s first digital hair care experience to help consumers take care of their hair in the most personalized way

2-mar-2022

Revieve’s AI Hair Care Advisor was co-developed with Living Proof to provide an online product discovery experience that could increase accuracy for more accurate hair care routine recommendations for consumers

Revieve®, a personalized digital brand experience company working with global brands, retailers and digital service providers across the beauty, skin, health and wellness categories, announced today Today the launch of its AI Hair Care Advisor developed in collaboration with Living Proof, a Unilever hair care brand, developing the latest hair care innovations that deliver breakthrough results for all hair types and textures.

Revieve’s AI Hair Care Advisor empowers customers to understand, embrace, love and care for their hair by helping them find what they’re looking for with patented mobile selfie diagnostic technology for hair, user input, and AI-powered personalized recommendations, all in the same interactive experience.

Revieve’s AI Hair Care Advisor was co-developed with Living Proof to provide an online product discovery experience that could increase the accuracy of more accurate hair care routine recommendations for consumers.

“As the first science-based brand, we’ve partnered with Revieve so that together we can bring a science-based approach to hair analysis and deliver an accurate hair care routine for our customers,” said John Winer, vice-president. president of digital, Living Proof.

“We look forward to launching this advisor experience powered by Revieve to advance our mission to change people’s lives through products and experiences that deliver actionable results.”

In the AI ​​Hair Care Advisor experience, consumers share their concerns and expectations for a hair care routine. Then they take a selfie which is analyzed with patented mobile selfie diagnostics and determines the status of various hair parameters such as hair type, volume, curl type, color, etc.

Finally, the user receives an optimal hair care and styling routine with an AI recommendation engine.

“Even though there are so many new products, innovations and education, consumers are still unhappy with their hair and they can’t find the products that would work best for them,” said Joonas Hamunen, Vice President of Products, Revieve.

“With our AI Hair Care Advisor, brands and retailers can help consumers learn more about their hair type and condition so they can make more informed purchasing decisions and optimize their hair care routines. over time.”

For more information on Revieve AI Haircare Advisor, visit our site here

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Living Proof’s new online hair care experience is set to launch in March/April 2022.

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