Maximizing Prospects in the Global Hair Care Market 2022: Digitization, Personalization, and Purpose Rather Than Profit –

DUBLIN–(BUSINESS WIRE)–The “Maximizing Prospects in Hair Care” report has been added to from offer.

Experimentation with color and at-home treatments has bolstered haircare in 2020, while the forecast period will see heightened price sensitivity as the recessive impact of the pandemic takes hold. Holistic hair care and an emphasis on healthy hair is seeing continued growth in scalp treatments, ingredient-based hair care, bonding, and Ayurvedic practices. Sustainability, purpose and ingredient sourcing are at the forefront, while digitalization will enable premiumization.

The global briefing offers insight into the size and shape of the beauty and personal care market and highlights trending topics, emerging geographies, categories and trends as well as pressing issues in the industry and white spaces. It identifies leading companies and brands, offers strategic analysis of key factors influencing the market – be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues.

Forecasts illustrate how the market is set to change and the criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of new beauty concepts.

Product Coverage: Specific Baby and Child Products, Bath and Shower, Color Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Hygiene, Perfumes, Hair Care, Mass Beauty and Personal Hygiene, Men’s Toiletries, Oral Hygiene, Oral Hygiene Excluding Brushes Electric Teeth, Premium Beauty and Hygiene Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historical and forecast), enterprise shares, brand shares and distribution data.

Key benefits of the report:

  • Obtain a detailed picture of the Beauty and Personal Care market;

  • Identify promising sectors and identify factors of change;

  • Understand the competitive environment, major market players and leading brands;

  • Use five-year forecasts to assess how the market is expected to develop

Main topics covered:

  • Global Presentation

  • Purpose rather than profit

  • Digitization and personalization

  • Back to basics

  • holistic wellness

  • Investment outlook

  • Conclusions and Recommendations

For more information on this report, visit

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