Local cosmetics brands have room for further growth
In the early 2000s, face painting in India was reserved for special occasions – a Diwali celebration or a close friend’s wedding. Today, beauty regimes are part of the millennial woman’s vocabulary and daily routine. Whether it’s for formal in-person or virtual meetings, or casual get-togethers with friends, she’s not shy about using her setting powder, adding a dab of eyeliner and mascara, and applying her shade of rouge. favorite lipstick. In fact, beauty products are used daily by the top quartile of cosmetic users in the country, as frequently as their use of shampoo and deodorant.