La La On launches its new hair care brand
Courtesy of the brand
As the saying goes, when you look good, you feel good. And we all know that refreshing feeling after getting your hair done – it’s almost like you’re unstoppable or on top of the world. However, for La La, who juggles countless photo shoots and acting roles while being a mother and business mogul, looking good is only half the battle. Making sure her natural hair is taken care of and stays healthy between hairstyles is what makes her feel really good.
But, how does she manage to keep her edges intact, while constantly having her hair pulled back into a ponytail or braided for protective styling? Well, La La tells ESSENCE, “During the pandemic, when I was forced to slow down, I started looking at my hair like, ‘Ok, that’s not ok.’ Your hair from the crown up needs to be taken care of and it needs to be important to you. Hair care is a form of self-care. That same feeling led her to experience the benefits of rice water, which she has discovered that it had the power to restore areas where hair had thinned or had been completely eliminated.
After working with chemists to cover up the unpleasant odor that tends to emanate from rice water and having the product tested by her closest friends, La La hit the jackpot by finalizing her first product under her new hair care brand, Inala. “Inala is actually my real name spelled backwards, Alani, and it means a place of peace,” she explains. “I just think with everything going on in the world, knowing that I’m taking care of my hair and knowing that I’m getting my edges back brings me peace.”
And now La La wants everyone to experience the same peace, which is why we’re here to tell you about Inala’s Power Potion. The leave-in treatment is a rice water complex made up of rice water, biotin, arginine, amino acids and serine. Together, all the ingredients help strengthen hair strands and stimulate the scalp to promote healthy growth. “What I love about our Power Potion is that it’s extracted directly from the grain of rice,” says La La. “Our product is extracted directly from the grain of rice, which you won’t find anywhere else.”
While reminding us that she is the queen of the ponytail and the lace front when meeting ESSENCE, she also makes a very valid and relatable point: “It’s so easy to forget about your natural hair.” However, Inala’s Power Potion makes caring for your hair extremely easy, even when styled protectively. Two drops in the morning and evening, and it’s good.
“I wanted it to be able to penetrate through braids, dreads, faux locs, wigs, lace fronts, everything, and we found a formula that works,” La La said. “So even when you have your wigs or your braids, you can still get into those places, put those drops in there, and watch the results happen.
La La’s solution to a personal need turned out to be so much more. Now she builds Inala on the basis that “empowered hair is self-care.” She said: “I just want people to feel good about themselves and feel confident. I know when you look good, you feel good, you perform better. If this product can help someone feel good about themselves or give hope in an area where they feel like their hair will never grow back, that means a lot to me.
Inala’s Power Potion is available for purchase now at inala.com – retail price of $55.