La La Anthony launches INALA, its first-ever hair care line powered by the power of its signature rice water complex

La La Anthony photo by Solmaz Saberi

“I believe that strength, confidence and power come from being who we really are. INALA was created from a personal need and has proven to be much more than that. The journey of creating the INALA rice water complex, which is the power behind the brand, is a story that I am delighted to share.”

La La Anthony launches its first-ever hair care line, INALA, which debuts on http://www.shopinala.com this month. With a mission to fuel confidence and build empowerment, Anthony has drawn on his personal experience to create thoughtful, results-driven products that inspire self-assurance. What started as an experience in her kitchen turned into a fulfilling experience filled with self-discovery and the beginnings of the INALA brand.

“I believe that strength, confidence and power come from being who we really are,” says Anthony. “INALA was created from a personal need and has proven to be much more than that. The journey of creating the INALA rice water complex, which is the power behind the brand, is a story that I follow glad to share.”

During COVID, when Anthony was home for an extended period, she began to notice that years of being in a stylist’s chair and having her hair pulled, pushed and manipulated had a real and noticeable impact. . Seeking to find a solution to treat and restore the health of his hair, Anthony dove deep into the power of rice water. Because rice water has been used to improve skin and hair for centuries, Anthony is committed to educating himself. His research has resulted in countless “how to” YouTube videos on nutrient-rich rice water. After making and using her own rice water treatments at home, the proof was in her hair and her friends started taking notice. This was the catalyst that led Anthony to find a reputable team of beauty experts who could help bring his vision to life. The result… INALA’s signature rice water complex.

Beautiful hair defines a mood and each hairstyle tells its own story. Knowing this, INALA prides itself on developing products that do the heavy lifting so that “strengthened hair” is simple and effortless to achieve. Just like the beauty of a white smile or the smooth appearance of clear skin, healthy hair only takes a little effort with the right products.

INALA’s Power Potion®, a leave-in treatment that combines the power of nature with the best of science to promote healthy hair growth, is the first product in the line. Infused with INALA’s signature complex of rice water, biotin, arginine and a variety of hair-strengthening ingredients, there’s power in every drop. Used once a day, it nourishes the scalp and strands at the root.

About INALA

Founded by La La Anthony, INALA is a hair care brand on a mission to improve hair health from head to toe. The brand is built around 5 pillars; Inclusion, food, accessibility, listening/learning and amplification. These pillars align and drive our product development and brand mission. They also spell our name, INALA. Like its founder, INALA embraces all forms of beauty and encourages acceptance by offering treatment-focused solutions for common hair issues women face. http://www.shopinala.com / Follow @INALA

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