Hydrating skincare and smooth hair blowouts are the big beauty trends of 2022

After a long winter of freezing weather and canceled plans, American consumers are ready, once again, to get back to business and socialize for spring 2022. Beyond the standard hydrated facial primer and nourished hair, Shoppers will be looking for new makeup and hair products from beauty brands ranging from indie to big business. Paula Floyd of Bedheada leading authority on beauty in retail based in Bend, OR, took the time to chat with Happi.com about what’s next for our industry this season.

Happi: What are the latest developments in beauty right now? And what ingredients power their formulations?

PF: The search for hyaluronic acid products continues. This has grown since 2019 and continues to grow in popularity, whether you’re a skincare brand like The Ordinary, offering a 2% + BF hyaluronic acid serum, or a color brand like Kosas with its famous Kosasport LipFuel hyaluronic lip balm. Both really outshine the others in the same space. This high-performing ingredient has doubled in popularity from 2019 to now, and it doesn’t look like it’s going anytime soon.

Happi: What will be big in 2022 for beauty and why?

PF: Glamor is on the rise, people want to get “prepared” again and go out. The complexion, hair and lips category will drive this momentum. For hair, everyone wants a stunning everyday look, but many don’t have the time, money or know-how to do it, so they go professional themselves. Products like Perfect Smooth Blowout Lotion by NatureLab Tokyo (NLT) create an effortless professional look at home. NLT has over two decades of experience in the beauty business.

Also, in terms of foundation products, foundations like Lawless Conseal The Deal offer a full coverage formula that is lightweight. The lip is also back! Haven’t many of us already bought more than a year ago? No surprise there since many of us are venturing into the public eye again!

Happi: And, because independent beauty is so essential to our industry, wWhat makes an independent business successful in today’s market?

PF: Independent brands succeed because their founder has the ability to create innovative products and build a strong, culture-rich community. They take time to invest in their people, just as they do to find the perfect formula.


The indie brands that are achieving this today aren’t waiting: they’re looking for ways to improve and pull the investment trigger to accelerate growth. Create your culture, build a team of advisors you respect, and invest in your business.