How to choose the best perfume for women

A signature scent can be what sets you apart in a crowd, allowing you to express yourself in a fun and invigorating way. Perfume is a tool for enhancing personality. Hints of spices, essences of flowers and herbs and hints of sea salt – all of this can allow others to learn a little more about you without saying a word.

With so many brands, strengths, and scents to choose from, you need to understand what makes each scent unique.

Qualities to Consider When Finding a Women’s Perfume


Fragrances are available in a wide variety of concentrations ranging from 2% to 40% oil content. The concentration of oil determines the potency and longevity of the fragrance on your skin. Perfumes with a high oil content last longer and smell much stronger than those with less oil. It depends on your preference if you want an intense scent that will last all day or something subtle and temporary.

Be sure to perform a patch test before using fragrances to determine what level of concentration is best for your skin.


Ask yourself where you are going to wear the perfume and what you want it to convey. For example, a heavy musk and spice scent may be better suited for a night out on the town than office decor, just as wearing a light ocean scent would be a good choice for a summer picnic. Fragrances can set the tone and mood wherever you go. Choose a fragrance that matches the landscape.


Perfume is a great tool for self-expression. It can complement an outfit, convey your mood, and speak to you nonverbally.

  • Floral perfumeswith notes such as gardenia or rose, indicate friendliness and warmth – perfect to match a bubbly and positive attitude.
  • Woody fragrances with musk and amber can have a sensual and intense scent profile that expresses confidence and dominates a room.

The composition of your perfume should match the outward expression of your character.


Understanding a perfume’s notes helps you decide where and when to use it, and how to find the right scent for your personality. Three types of notes make up a perfume: top notes, middle notes and base notes.

  • Top notes are the scents you encounter at the first puff. They usually last the least amount of time on the skin.
  • Heart (or Heart) Notes are the most fragrance and have the strongest presence on your skin.
  • Background notes are the base of a perfume and last on the skin after the top and middle notes have faded.

Figuring out which notes you want to last the longest gives you an idea of ​​how long the scent will last.

What are the different types of perfume?

Perfume (perfume)

It is the most concentrated type of perfume, with the highest percentage of oil – usually 15% to 30%, but up to 40% or even more. This is why a perfume lasts the longest on your skin and produces the most intense scent. Additionally, fragrances contain the least amount of alcohol, making them great for people with dry skin or other topical skin sensitivities.


It is a preferred option for those looking for a fragrance of mild intensity that lasts second to a perfume. It lasts several hours and is usually 10% to 15% oil.


An eau de toilette is much more affordable than a perfume, because it contains much less oil – only about 7% to 10%. It lasts a few hours, but is not as intense as a traditional perfume.


Traditionally used in men’s collections, eau de cologne – or simply “cologne” – is a low-concentration fragrance, with 4% to 6% oil. It lasts up to two hours.

Fresh water

French for “fresh water”, fresh water is the least concentrated type of perfume, with an oil content of 1% to 3%. It is extremely delicate and consists mainly of water and alcohol. It will produce a fresh, airy version of whatever scent you choose.

The best perfumes for women

Light Blue Eau de Toilette

A popular choice among all genres, it’s a refreshing and smooth eau de toilette with notes of bamboo, amber and musk.

Sold by Amazon, Sephora, Ulta Beauty, Macy’s and Kohl’s

Carolina Herrera Good Girl Eau de Parfum

Carolina Herrera Good Girl Eau de Parfum

With a delicate, floral scent profile, this has a delicate, sweet aroma with notes of sandalwood, bergamot, and orange blossom.

Sold by Amazon, Kohl’s, Macy’s and Ulta Beauty

DKNY Be Delicious by Donna Karan for women Eau de Parfum

DKNY Be Delicious by Donna Karan for women Eau de Parfum

Packaged in a tart green apple bottle, this is a fresh and tangy green apple scent, perfect for anyone who effortlessly controls a room with confidence. It has an elegant and energizing fragrance profile of magnolia, green apple and sandalwood.

Sold by Amazon and Ulta Beauty

Beautiful Estee Lauder Eau de Parfum

Estee Lauder Beautiful Eau de Parfum

A romantic choice, it’s a full-bodied floral scent with notes of mandarin orange, jasmine and vetiver.

Sold by Macy’s, Kohl’s, Ulta Beauty and Amazon

Chanel No. 5 Eau de Parfum

Chanel No. 5 Eau de Parfum

Classic and renowned, it is a sensual and rich floral fragrance, essential for any perfume connoisseur.

Sold by Ulta Beauty and Amazon

Versace Bright Crystal Eau De Toilette Spray

Versace Bright Crystal Eau De Toilette Spray

Versace presents an invigorating and radiant refresh of pomegranate, lotus and mahogany with this vaporizer. A fruity and light fragrance perfect for summer.

Sold by Macy’s, Ulta Beauty and Amazon

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Isabella Acitelli writes for BestReviews. BestReviews has helped millions of consumers simplify their buying decisions, saving them time and money.

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