How to Apply Perfume – 6 Steps to Wearing Perfume – WWD

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One of the greatest pleasures of wearing perfume is catching a surprise whiff of your scent throughout the day. It sparks immediate joy and, if you’re lucky, triggers a happy memory. Even the very best perfumes for women should be applied once in a while, but having to reapply your favorite perfume every other hour is far from ideal, even for the most ardent perfume lovers.

Turns out, most of us are probably applying our perfume incorrectly, according to expert perfumers, who say it’s both a science and an art. And how, exactly, you will dictate how long the scent will stay on your skin, although certain scent notes, like vanilla, Pink and other flowers, are stronger and last longer than others. And the type of scent you are looking for also plays a huge role. For example, the aroma of one of best perfume oils will even survive best body sprays for women, due to significant differences in their chemical composition, while one eau de parfum offers a longer shelf life than both.

Luckily, there are a few key application techniques and tricks to ensure your scent lasts all day, and we turned to a handful of professional noses for their expert advice for a step-by-step guide on how to spray. properly while on the go. perfume, so you only have to do it once.

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Step 1: Moisturize your skin before applying perfume

“There is absolutely a correct way to wear perfume,” says Gérard Camme, president of Cologne workshop. “How long perfume lasts on your skin depends on the concentration of the perfume and how dry your skin is.”

His advice? Hydrate first. “If your skin is dry, the scent will fade faster,” he says. “So if you want it to last longer, moisturize it before application.”

Step 2: Spray the perfume directly on your skin

There are many – mostly incorrect – techniques, but the proven method is to spray the perfume directly on your body (not on your hair or clothes). “Scent is designed to interact with your own body chemistry and your body heat,” explains Ixchel-Leigha master perfumer with over 40 years of experience, and author of the perfume anthology, aromatic alchemy.

Step 3: Focus on pulse points

“The best chance you have for your scent to last and linger is to apply it directly to the hottest parts of your body, usually your pulse points,” says Camme, while Leigh adds that our pulse points have tend to be hot as this is where our main arteries are located.

Where, exactly, are our pulse points? Camme says the most common places are the “wrists, behind the ears, neck and even behind the knees”, although he also prefers the lesser-known area of ​​the elbow crease, but whatever pulse point that you choose, you can rest assured that the fragrance will emit. In fact, it’s just plain science, according to Camme, which says “the warmth of your skin will help carry the scent around.”

Step 4: Remove perfume mist and step method

We have all done it. Maybe some of us even thought that was really the best (guilty) technique, but not only is it wasteful, but a spritz in the air in front of you means it’ll land on more than your body.

“I’m not a fan of perfumes sprayed into the air, as they can get on your clothes, the floor, or the furniture, and can stain the residue,” says Leigh. “It feels like a waste of an expensive product.”

Step 5: Avoid “overwriting” notes

One of the most widely accepted ways to apply perfume is to spray onto the wrists and then rub them together. Yet Camme strongly believes that this mistake will compromise the life of a fragrance. “We suggest never doing this,” he warns. “Let the perfume dry naturally instead. You won’t overwhelm the top notes this way, and you’ll allow the perfume layers to play their part properly. It may take a minute to dry, but a little patience will go a long way with the scent.

Step 6: Stick with a spritz

It’s very easy to overdo it with perfume, especially if you’re not familiar with the different types. An eau de parfum has the highest concentration of notes, so a single spritz is powerful enough to wear all day, while an eau de toilette is a lighter option that will require two or three sprays and probably a second more application. later in the day to retain the same aroma.

And just because you can’t feel it on yourself anymore doesn’t necessarily mean others can’t. “Our own noses usually get used to the scents we wear, and then we can’t smell it much anymore, often thinking it’s gone,” says Leigh. ” But this is not the case. Don’t apply so much that you’re like PigPen from the Peanuts cartoons, with your heavy scent floating behind you in a cloud. She describes such an app as “invasive perfumery,” which could be a “horrible” experience for anyone you interact with throughout the day.

Now that you know how to wear perfume, here are some of our favorite perfumes to apply.

Yves Saint Lawrence Opium Noir Eau de Parfum


Yves Saint Laurent Black Opium Eau de Parfum

$78-$162

Buy now

Insane Vanilla Cologne Workshop

Insane Vanilla Cologne Workshop


Insane Vanilla Cologne Workshop

$142
$99


Buy now

Oscar de la Renta Alibi Eau de Parfum

Oscar de la Renta Perfume


Oscar de la Renta Alibi Eau de Parfum

$105

Buy now

Calvin Klein Ck One Eau de Toilette

Calvin Klein Perfume


Calvin Klein Ck One Eau de Toilette

$75

Buy now

Chanel No. 5 Eau de Parfum

Chanel No. 5 Eau de Parfum


Chanel No. 5 Eau de Parfum

$82-$138

Buy now

Viktor&Rolf Flowerbomb

Viktor&Rolf Flowerbomb


Viktor&Rolf Flowerbomb

$85-$215

Buy now

Dior Miss Dior Eau de Parfum

Dior Miss Dior Eau de Parfum


Dior Miss Dior Eau de Parfum

$82-$138

Buy now

Related: The 20 Best Colognes for Men, Tested and Reviewed by Editors

Meet the Experts

Gerard Camme is the president of the famous perfume house Atelier Cologne. His opinions are strong, just like the notes you will find in his perfumes.

Ixchel Leigh is one of the most glamorous multi-hypenates in the beauty world. She is a former Parisian model as well as a master perfumer with more than 40 years of experience in creating perfumes and managing her own line, Artisan Parums, based on the ancient traditions of perfumery, and author of perfume anthology, Aromatic Alchemy.

Meet the author

Kaitlin Clark is the Beauty + Style Commerce Editor at WWD. She’s been a fragrance fanatic ever since she first joined Bath & Body Works in college. Kaitlin has vaped hundreds of classic and new scents, cultivating a sophisticated nose, and prides herself on testing every new scent that lands on her desk. She believes there is a time and a place for every type of fragrance and she personally tends to lean towards rich ouds and deep woody notes.

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