Hims & Hers to sell hair care products at Walmart

Diving brief:

  • Following the release of new hair loss products, Hims & Hers is selling its hair care assortment through Walmartphysical stores and the website of , the telehealth platform announced on Thursday.
  • Walmart shoppers can purchase Hers Triple Threat Shampoo, Hims Thick Fix System, Hers Minoxidil 5% Topical Foam and other Hims and Hers hair loss products online and in more than 1,400 stores.
  • On January 13, the company launched its first line of prescription hair loss products for women: Oral Spironolactone Pill and Topical Finasteride and Minoxidil Spray. Customers can purchase both products after a telehealth consultation on the Hers platform, according to an emailed announcement.

Overview of the dive:

Hims & Hers has spent the last year adding more retail partners to its roster amid a growing assortment of products.

In July, Urban Outfitters introduced Hims’ Blur Stick Concealer for Men and other personal care products on its website, the first time the retailer offered a makeup product for men. Last October, The Vitamin Shoppe started selling Hims & Hers hair care products in-store and online, and the following month, Walgreens added Him and her supplements, sexual health products and wellness items in stores and online. For Hims & Hers, the collaboration with Walmart is part of its effort to reach a broader market of consumers, the company noted in its announcement.

“Since our founding, our goal has been to provide quality health and wellness, including hair care and hair loss products, in the most convenient way possible for consumers,” said Melissa Baird. , chief operating officer of Hims & Hers, in a statement. “We are thrilled to partner with such a well-known and well-known name as Walmart as part of our strategy to bring our products to consumers wherever they are across the country.”

By attracting more business partners, the telehealth platform has also added more products to its assortment. In September, skincare was in the spotlight, as Hims & Hers unveiled a Night Anti-Aging Duo and a personalized Hers Clear Skin System. Recently, it’s hair loss: the Oral Spironolactone product launched last week is intended to slow hair loss and regrowth, and the company’s Topical Finasteride and Minoxidil Spray was created to treat hair loss in postmenopausal women, the company said in a note to Retail Dive.

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