‘goodnessme’ a premium line of certified organic baby skin care products launched by Godrej Consumer Products
The outermost layer of baby’s skin is 30% thinner than that of adults. Therefore, it is super sensitive and permeable. That is why it is necessary to choose products made from pure and extremely safe ingredients. Organic, as we know, is nature’s purest form. And zero toxin ensures that the products are very safe to use. And this is where goodnessme comes in, with a range of certified products based on organic ingredients and zero toxins for sensitive baby skin.
Considering the sensitivity of baby’s skin, goodnessme products have been formulated keeping harmful chemicals as far away as possible. The range took over 3 years of research and testing to develop, with ingredients sourced from all over the world. The baby care range is COSMOS Organic Certified by ECOCERT, France – one of the largest organic certification bodies in the world. Certification can only be achieved after going through strict compliance processes, including raw material testing, formulation approvals, or even annual factory audits, including banning more than 1,300 ingredients that are judged. unsuitable for use in baby products according to European standards. It is therefore not surprising that the products are free of toxins, parabens, petroleum, phthalates, synthetic fragrance, mineral oil or silicone, ensuring 100% transparency and restoring the promise of purity.
This is especially important today, as products available on the market that claim to be natural may not be 100% safe (product manufacturers might only include 0.01% ânaturalâ ingredients so that they can use them. market as such). This could mean that these so-called ânaturalâ products may still contain harmful preservatives and chemicals or include toxic ingredients grown using pesticides. Certified organic products are made from ingredients that have been grown without any harmful chemicals, synthetic pesticides or fertilizers – exactly as Mother Nature intended.
Goodnessme products also go through rigorous testing outside of European standards and are hypoallergenic, dermatologically tested, pediatrician certified, vegans and cruelty free making them super soft and safe to protect babies’ delicate skin.
Commenting on this launch, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL), noted, “There are baby care brands that offer a safe, toxin-free, and natural approach, but none of them offer the higher-order benefits of “organic”, clear white space. As we foray into the baby care space with kindness, our brand stands out above the rest. From the sourcing of ingredients to product formulations, manufacturing processes and even our product labels, the goodnessme skin care line has gone through the most rigorous certification process established by ECOCERT. “
He further added, âThe effort of Godrej Consumer Products Limited is to invest and create the consumer brands of the future. goodnessme is part of this vision merging both premiumisation and a brand intended to serve this niche of new-age consumers by being first and foremost e-commerce and digital. “
At its core, goodnessme has a simple mission: to make safe, effective and versatile skin and personal care products with organic ingredients and zero toxins for sensitive baby skin. Goodnessme Organic Massage Oil contains 99% organic benefits and is a super pure blend of 6 organic oils – almond, olive, jojoba, sesame, argan and safflower – to nourish and protect baby’s skin. The bath line includes a baby soap with the benefits of organic ingredients like chamomile, jojoba oil and olive oil, as well as two different certified organic head-to-toe wash products, the one liquid-based and the other foam-based. Both body cleansers are gentle 3-in-1 tear-free cleansers that keep baby’s face, hair and body clean and smooth. The certified organic baby lotion hydrates all day long and leaves the skin soft and supple thanks to its formulation of organic shea butter and organic aloe vera. Multipurpose Baby Cream is truly a miracle cream that protects baby’s skin from diaper rash, redness and inflammation of the skin. It also provides symptomatic relief from irritations such as itching and dryness.
Being a digitally focused brand, goodnessme products are only available online at the moment and can be purchased from the brand’s website (www.goodnessme.com) and online marketplaces like Amazon, Flipkart and FirstCry.
About Godrej Consumer Products Ltd:
Godrej Consumer Products is part of the Godrej group, which was established over 124 years ago. We are fortunate to have a proud heritage based on strong values ââof trust, integrity and respect for others. As an emerging market company, we have experienced rapid growth and are pursuing our exciting and innovative aspirations.
Today, our Group benefits from the patronage of 1.15 billion consumers around the world, in various activities. We rank among the largest household insecticides and hair care players in emerging markets. In household insecticides, we are the leader in India, the second actor of Indonesia and extend our presence in Africa. We are the leader in serving the hair care needs of women of African descent, number one in hair coloring in India and sub-Saharan Africa, and among the main players in Latin America. We rank number two in soaps in India and are the number one air freshener and wet wipes in Indonesia.
But for us it is very important that in addition to our strong financial performance and our innovative and popular products, we remain a good company. About 23% of the promoter’s stake in the Godrej group is held in trusts that invest in the environment, health and education. We also bring together our passion and our goal to make a difference through our Good & Green approach to build a more inclusive and greener environment. India.
At the heart of it all is our talented team. We are very proud to foster an inspiring workplace with an agile and successful culture. We are also deeply committed to recognizing and valuing diversity within our teams.
SOURCE Godrej Consumer Products Limited (GCPL)