Good Vibes, Nature Inspired Hair & Skin Care Brand Strings in Bollywood Diva Yami Gautam as Brand Ambassador | AFN News
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Good Vibes, Nature Inspired Hair & Skin Care Brand Strings in Bollywood Diva Yami Gautam as Brand Ambassador
Posted on December 7, 2021
Inspired by the good intentions of nature and designed with its kindness, Good Vibes, a private label of Purplle, announces Yami Gautam as its brand ambassador. Bollywood beauty will feature in the brand’s first large-scale campaign showcasing Good Vibes and its signature Rosehip line. Good Vibes is a private label owned by Purplle, with a range of skin and hair care solutions including facial cleanser, serum, face mask, shampoo, shower gel and oils for the face, all inspired by the goodness of nature.
Yami Gautam exudes Girl Next Door charm and her appointment as Ambassador will accelerate the brand’s mission of providing ingredient-based skin care to women across the country. In the recent past, Yami Gautam has emerged as a strong influence to embrace her natural self and has inspired women to explore their natural beauty. This has a strong synergy with the brand’s belief in using natural beauty ingredients while staying away from harmful chemical ingredients.
In the same vein, Good Vibes and Yami are teaming up to launch the very first #GlowKaMissingPiece brand campaign. Focused on the radiance offered by natural ingredients, the campaign is unveiled to show that with Good Vibes serums, you will never miss the radiance. The campaign will be a series of two films and multiple short films with over 200 influencers amplifying the campaign on social and digital channels.
The film sees Yami Gautam playfully and entertainingly imagine what a wedding would feel like if critical elements of different ceremonies were missing. Likewise, the inherent natural glow is crucial and if that is lacking, every opportunity seems incomplete. Good Vibes Rosehip Serum infused with potent Rosehip Oil and other beauty oils and vitamins help your skin achieve a radiant natural glow. The serum is lightweight so it absorbs easily and is paraben-free, sulfate-free, and cruelty-free.
As the first brand ambassador for Good Vibes, Yami Gautam, said, âMy perception of beauty has always been to be your natural self in whatever makes you comfortable, and it’s great to work with a brand that echoes those same values. Good Vibes is truly a brand that demonstrates the purity of nature in its products and has over time become a confidante for all of my beauty needs. I am delighted to partner with the brand and offer a range of nature-inspired beauty products to every woman! “
Speaking on the occasion, Nippun Aneja, Commercial Director of Purplle.com, said: “We are delighted to have actress Yami Gautam on board as the first Good Vibes Ambassador. The brand was born out of consumers’ need for accessible, ingredient-based natural skin care products. Yami, with her charm, her confidence and her authenticity, exuberates beauty for all. Through its close ties to Indian audiences, we imagine Good Vibes reaching every household across the country. As we launch our first campaign, #GlowKaMissingPiece, we’ll continue to create magic with Yami, inspiring women to be themselves, naturally! “
While creating the campaign, Priyanka Dey, Director of Brand Services, Ideas Farm, said, âIn a space of beauty cluttered with similarity, with #GlowKaMissingPiece, we found the right balance for a light story told by Yami Gautam. A striking visual that also communicates the product’s broader benefit of a natural, healthy glow â