Fragrance makers around the world called to reinvent Indian sandalwood in a hero’s scent
“With this competition, perfumers have the chance to be recognized as a world leader in the creation of perfumes. We encourage participants to show a spirit of curiosity, without constraints, to reimagine the future of this precious botanical Each entry must be sustainable, visionary, and artfully crafted, just like Indian sandalwood from Quintis, ”says Danae christensen, Head of Market Innovation at Quintis Sandalwood.
The “Sandalwood Reimagined” competition aims to enhance the role of the perfumer, by celebrating the creative process of perfumery. Participants will use Indian sandalwood oil (Santalum album), an endangered fragrance that is now readily available through sustainable cultivation in Australia, which has helped see its revival in perfume formulations in recent years.
“When creating this contest, we removed the normal parameters of a commercial perfume brief, like consumer profile and budget, and instead encouraged participants to use Indian sandalwood as a muse,” he said. added Danae.
Perfumers should create an eau de toilette provided as a base, containing a minimum of 1% Indian sandalwood oil grown in Quintis plantations. In addition to the creation of the fragrance, all entries must be accompanied by a statement of creative intent, providing insight into the nature and ingredients of the formulated base.
An independent panel of perfume masters chosen by the American Society of Perfumers, who have collaborated with major fragrance companies like Givaudan, Firmenich, IFF, Mane, Symrise and Takasago, and have created fragrances for iconic brands like Estée Lauder , Ralph lauren, Coty, DKNY and Maesa, will decide the top 10 finalists by blindly evaluating the blotter and skin-to-skin creations. The winners will be announced at the World Perfume Congress in Miami in 2022.
“The mission of the American Society of Perfumers is to maintain and promote high standards in perfumery, so we are delighted to partner with Quintis Sandalwood for this competition. Indian sandalwood has played an important role in the history of perfume, serving as a signature note in some of the most iconic and sought-after fragrances over the past century. Quintis’ initiatives to promote the availability of sandalwood in a sustainable manner give us the peace of mind that this beloved ingredient is back… and here to stay, ”said Sherri Sebastian, vice president at the American Society of Perfumers.
“We value technique, craftsmanship and the ability to transform artistic ideas into masterful scents, so for this competition our independent judges will be looking for submissions that demonstrate these skills as well as a unique expression of sandalwood.. ”
Two prizes will be awarded – the global winner will receive AUD $ 10,000 (around USD $ 7,000) and the Emerging Talent Award for a student in perfumery or a young perfumer will receive AUD $ 2,000 (around USD $ 1,500).
“The Quintis fragrance competition is the first initiative to be launched under the Q-Lab, which will become a center of excellence for sandalwood within different industries such as perfumes, cosmetics and aromatherapy. . As we continue to roll out initiatives, it will become a hub where brands, formulators and educators can access information about sandalwood and how best to maximize its capabilities in product development, ”said added Vanessa Ligovich, Marketing Director at Quintis Sandalwood.
Participants must register during the registration period, from October 28, opening 12:00 a.m. EDT, To 25 November 2021, and entries must be received by the March 31, 2022.
To register, visit www.quintis.com.au/q-lab.