Fashion and Cosmetics brands mobilize for Pride Month – Prestige Online
While many this year’s LGBTQ + Pride Month marches have been canceled due to the coronavirus, in the fashion and cosmetics worlds the mobilization for the cause has not waned and will be mostly focused online throughout. throughout the month of June. This sustained support is evidenced by the many ready-to-wear and cosmetics brands that launch products in support of the LGBTQ + community, and, in some cases, make donations to international civil societies.
From youth to the people
The brand renowned for its vegan skincare products has expressed its support for Pride month with limited “Love + Unity” editions of two iconic products. The packaging of the brand’s signature Superfood face wash and moisturizer has been reworked in rainbow colors to represent the LGBTQ + community. Both products are exclusively available at Sephora points of sale and online in Europe. In the USA, a special Pride Minis kit is on sale on the brand’s website and via Sephora.Puma
The leaping cat brand has teamed up with global ambassador and LGBTQ rights activist Cara Delevingne to present the From Puma with Love pack comprising 13 rainbow-colored pieces. The collection includes t-shirts, hoodies, tank tops, Leadcat sliders and a belt bag, most of which are already available from Puma.com. The brand also announced that 20% of the proceeds from the sale of the new collection will be donated to the Cara Delevingne Foundation, which will distribute them to LGBTQIA + associations.Marc Jacobs BeautyLong-time supporter of the LGBTQ + community, the Marc Jacobs Beauty brand is launching five new shades of its Enamored Hydrating Lip Gloss Stick this year. Presented in limited edition rainbow-colored packaging, the lip gloss products will raise funds for two organizations. Marc Jacobs Beauty has announced donations of 10,000 dollars to SAGE in the United States and 10,000 euros to “Le Refuge” in France, both of which come to the aid of victims of homophobia and transphobia and LGBTQ + people in suicidal risk who were disowned by their families. Products can be obtained online from Marcjacobsbeauty.com.