Elon Musk’s Burnt Hair perfume on Boring Company

Image source: Getty / Dimitrios Kambouris

In today’s bizarre news, Elon Musk is the latest to join the celebrity fragrance resurgence. After debuting Burnt Hair, “The Essence of Loathsome Desire,” on Sunday, the Tesla founder officially released the scent on Tuesday evening. Sold exclusively on The Boring Company, his infrastructure and tunneling services company, the perfume costs $100 and can also be purchased with dogecoins.

“With a name like mine, getting into the fragrance business was inevitable.”

While we can’t say we’ve ever wondered what the world’s richest man smells like, or what he finds attractive for that matter, others are apparently intrigued. Musk, of which Biography Twitter now reads “Fragrance Seller”, claims that it has already sold 10,000 units, including 5,000 in less than two hours after its launch. Although the fragrance notes and ingredients have yet to be shared, it’s described as “Just like leaning over a candle at the table, but without all the hard work.” The site also claims that you’ll “get noticed as you walk through the airport”, although it’s unclear if they’re referring to the right kind of noticeable.

This isn’t the first time Musk has ventured into . . . strange commodity. From surfboards priced at $1,500 to SpaceX-branded onesies, the business mogul has pretty much covered every corner of the market. In 2020, he also sold short red satin shorts with “S3XY” written on the back, which ended up crashing the website. And there was the Teslaquilla, a $250 bottle of Tesla-branded tequila in a lightning bolt-shaped bottle. The story behind his most recent lawsuit? “With a name like mine, stepping into the perfume world was inevitable – why did I fight it for so long!?” Musk tweeted.

Check out Musk’s new fragrance below.

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