Discover the leading Instagram marketing experts who promote skin care, hair care, makeup, fragrance and more online to attract consumers and set trends.

From Andy Warhol’s factory faces to ’90s magazine models, many dream of becoming an “It Girl” trend designer. Today’s incarnation, social media influencers, are not just style icons but also post and parade to the bank with sponsorship deals and sponsored posts.

According to data from the online platform Cosmetify, Huda Kattan was recently named the richest beauty influencer, earning nearly $ 119,089 for a post on TikTok, Instagram and Youtube. James Charles is the highest grossing on TikTok, earning $ 35,502 per video.

Cosmetify’s first rich list of beauty influencers, released last year, showed how much some of the biggest names in cosmetics could earn from their social media. This year, the company updated the list and added every person’s tracking on TikTok.

Here’s a look at the top beauty influencers for 2021 in cosmetics, personal care, and wellness.


Instagram followers: 49.5 million

This year, the Ipsy subscription service launched a limited edition Glam Bag x Huda. The collection includes eight plus size products that have been handpicked by Huda Kattan herself, including the best selections from coveted beauty brands such as Sunday Riley, Rare Beauty, R + CO, among others, as well as the bestsellers from Huda Beauty, Wishful skin care from Huda. and Kayali. Kattan recently launched the latest product in its skin care line, Wishful: the Wishful Honey Whip Peptide Moisturizer. The beauty mogul announced the product launch to her 557,000+ followers on Wishful’s Instagram page in August.

Huda Kattan is considered the “OG” of social media influencers with a lively beauty mark and a supporting career.


Instagram followers: 40.1 million
Gen Z beauty brand Item Beauty, co-founded by social media personality Addison Rae, is now sold at Sephora. The launch comes as the cruelty-friendly, vegan-friendly product line celebrates its first anniversary. The Item Beauty line includes cleanly formulated makeup essentials like Lash Snack, Brow Chow and Lip Quip. After a successful makeup launch, Item Beauty released essential skin care products such as Fast Pass AHA Cleansing Gel, Lite Sauce Balancing Gel Moisturizing Gel, Slick Type Cleansing Balm and Overdew Xtra Intensive Moisturizer. Made with dermatologist-tested formulas and science-backed ingredients, Item Beauty products serve up clean, effortless beauty that allows for authentic self-expression with a healthy dose of self-esteem. Additionally, as of press time, she is launching a new fragrance, as featured in Happi.

Item Beauty, co-founded by Addison Rae, is now sold at Sephora.


Instagram followers: 26.8 million
Influencer Sommer Ray is the spokesperson for Imaraïs, a new brand of PETA certified plant food. The brand is the brainchild of Nutrabolics co-founder Aaron Hefter and lawyer Felicia Hershenhorn. Imaraïs, inspired by the Swahili language, launched Glow, a gel containing ingredients such as vegan squalane and seaweed, intended to promote skin barrier function, as well as activated C, a vitamin C formula registered by the company. . Ray is a 24-year-old American athlete, model and social media sensation who has won multiple bodybuilding and fitness competitions. She has over 26 million Instagram followers, 1.2 million Twitter followers, and nearly 11 million TikTok followers.

Sommer Ray has over 26 million followers on Instagram!


Instagram followers: 17.9 million
Wet n Wild recently teamed up with digital personality Bretman Rock to launch a beauty collection: Jungle Rock, a limited edition line of eye, face and lip products. This was the very first Wet n Wild influencer collaboration. The products are inspired by Bretman’s daring and indomitable spirit and are a tribute to his love for animals, according to the company, which said Bretman’s personal brand reflects the core values ​​of Wet n Wild, which are rooted in authenticity, inclusiveness and fierce self-expression.


Instagram followers: 7.7 million

Coastal Citizen, a durable line of skin care staples for the “skinamalist” created by social media sensation Eva Gutowski, has added a solar glass balm to the collection. Entitled ‘Golden hour in a bottle’, Sun Glass Balm is a multi-functional, light-reflecting balm that retains moisture for a natural, luminous glow that gives your skin a glass-like appeal and is made from 100% natural mica. and of responsible origin. The Solar Glass Face Balm is also vegan, cruelty-free, paraben-free, NGMO-free, gluten-free, fragrance-free, and synthetic dye-free.

Social media sensation Eva Gutowski has added a solar glass balm to her Coastal Citizen skincare collection.


Instagram followers: 7.1 million

Curls is teaming up with actress and philanthropist Angela Simmons to encourage women wearing protective wigs, weaves and styles to take care of their hair and scalp by launching the new Curls Hair Under There collection of five products hair care products at Walmart online.


Instagram Followers: 4.2 million
Charlotte Tilbury, Founder of Charlotte Tilbury Beauty Ltd, is not only a makeup artist, but also Editor-in-Chief of British Vogue and Global Ambassador for Women for Women International. His business was bought by Puig in 2020, as reported in Happi. She largely shares updates on skincare and makeup on Twitter. After selling several times and building a waiting list of over 50,000 buyers, cult favorite Pinkgasm Beauty Light Wand is now back in stock.

@lillyghalichi & @leylamilani

Instagram followers: 3 million and 1.5 million

The vegan nutritional beauty brand Hairtamin recently expanded to Ulta. Hairtamin’s best-selling advanced formula and gummy stars will be part of the program in Ulta Beauty stores. Founded by Leyla Milani and Lilly Ghalichi, best friends and beauty influencers with over 7 million followers together, Hairtamin’s founding mission is to give consumers back the love of their hair. Its latest launch is a scalp serum.

The success of HAIRtamin begins with the popularity of the founders of the hair care brand.


Instagram followers: 2 million

Fashion and beauty influencer and Youtuber based in Los Angeles, Aaliyah Jay is booming. Over the past 5+ years, she has cultivated over 4 million subscribers on her social media platforms. As of going to press, it was revealed that she was working on a partnership with Urban Hydration. Jay creates fashion, beauty, travel and lifestyle content that she hopes will inspire others to be authentic themselves. Originally from Boston and New York, she is now venturing into the next stage of her career, that of a fashion designer and correspondent.


Instagram followers: 1.9 million

Sol de Janeiro and Lights Lacquer have teamed up to create a complete cocooning manicure kit with an exclusive shade of limited edition Lights Lacquer nail polish “Heart & Sol” co-created with influencer and entrepreneur Kathleen Lights. Known for its iconic yellow packaging and careful selection of ingredients, Sol de Janeiro knew she had to join in the fun of Lights’ stellar influencer career and create a matching shade.

Influencer Kathleen Lights recently teamed up with Sol de Janeiro for a fun nail color.


Instagram followers: 988,000

Influencer Courtney Shields enters the color cosmetics industry. Her new business, DIBS Beauty, will offer a makeup collection to start with (DIBS stands for Desert Island Beauty Status). To create the brand, Shields partnered with Jeff Lee, who was COO of A-Rod Corp. Lee provided consulting services at the start of JLo Beauty. The direct-to-consumer brand, now available, offers highlighters and blush and contour sticks. Each priced at $ 32. DIBS raised $ 2.6 million in a first round of funding from L Catterton partners Michael Farello and Jonathan Owsley, who invested individually. Other investors include Tula co-founders Dan Reich and Ken Landis, as well as other influencers.

Courtney Shields has “dibs” on the beauty’s success with her new skin care line, DIBS.


Instagram Followers: 596,000

L’Oréal Paris recently appointed French actress Camille Razat as the new global ambassador. She joins recently named actress Kate Winslet, as well as singer and songwriter Yseult to represent the brand globally. The 27-year-old is best known for her recent role in Netflix’s first season of Emily in Paris, where she plays the “quintessential French cool girl”. Razat will star in several L’Oréal Paris campaigns including Elvive Dream Lengths, Elvive Extraordinary Oil, Infaillible 24h 2-Steps Lipstick and Volume Million Lashes Balm Noir Mascara.

Camile Razat for L’Oréal Paris


Instagram followers: 349,000

Social media personality Tinx, also known as Christina Najjar, is at the forefront of wellness and beauty trends with her Rich Mom Starter Pack videos and product recommendations. She recently appeared at the Shiseido Beach Party to promote the expansion of the beauty giant’s skin care and sun protection product line, among others.

Tinx had fun in the sun with Shiseido in Malibu to celebrate his sun care and skin care offerings.

@cassandrabankson & @morganalisonstewart

Instagram followers: 169,000 and 74,100

Who said you have to have a big budget to have beautiful skin? Influencers Cassandra Bankson and Morgan Alison Stewart recently teamed up with skincare line Yes To to compare premium skin care products with the affordable brand and drugstore favorite. In a YouTube video titled “Refreshingly Realtalk,” beauty trendsetters blind-tested masks, cleansers and moisturizers. Namely, Yes To Cucumber Cooling Jelly Mask with one by Peter Thomas Roth.

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