Dior launches J’Adore D’eau, its first water-based fragrance

When you think of the classic J’Adore Dior fragrance, you might think of its iconic early campaign – Charlie Theron emerging from a shimmering molten pool, dripping in gold from head to toe. The heady fragrance with floral and musky notes instantly achieved cult fragrance status with its launch in 1999, and like all things Y2K, it’s now making a resurgence in a new guise: J’Adore Parfum D’eau. Dior claims this fragrance launch is “NOT your mother’s J’Adore” and “defies the conventions of perfume development” with its alcohol-free, water-based formula.

The new J’Adore Parfum D’Eau features a milky white juice created through a unique nano-emulsion technique, which allows two liquids that don’t usually play well together – in this case, water and a perfume concentrate oily – to mix together by splitting oils into nano droplets at high pressure. The brand claims the new formula is incredibly long-lasting and as concentrated as a traditional eau de parfum, which may be due to the way the nano-emulsion technique blends the floral oils with the water base. The new formula is free of chemical solubilizers like alcohol, which makes it non-sticky and more hydrating for the skin. The final form is an airy milky colored juice, housed in the instantly recognizable curved J’Adore bottle; the white color comes from the nanoparticles suspended in water using the emulsion technique.

As for the fragrance, like the original eau de parfum, the perfume smells like a sensual floral bouquet, composed of orange blossom water from Grasse, solar sambac jasmine, Damascena rose and magnolia, but with a more sweet – the fragrance closest to a natural bloom. I received a sample of the perfume before launch, and as a fan of floral perfumes, I enjoyed it – the perfume doesn’t seem super pungent, but still smells as concentrated as some eau de parfum I’ve tried . As the day progressed, the scent definitely faded, but not in a much different way than how other scents fade.

Dior hopes to bring a new category of fragrances to market with the launch of its first innovative water-based fragrance. Time will tell how long J’Adore Parfum D’Eau will stick around, but if it’s anything like its predecessor, it will take some time.

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