Dabur International makes a foray into the premium hair care segment
Renowned for putting Ayurveda on the global map, Dabur International; the leading personal care and wellness organization, has made a foray into the premium hair care segment with ‘Vatika Ayurveda’. The brand’s new range, already well received in the United States, is now ready to conquer the Middle East with its range of revolutionary, unique and holistic formulas. With the launch of Vatika Ayurveda at the India Pavilion, Expo 2020, Dabur International becomes the leading hair care brand to unveil a new segment on a global platform that is in line with its commitment to take the age-old wisdom of hair care capillaries and the goodness of Ayurveda around the world.
Offering a unique ‘Yoga for Hair’ experience, the new ‘Vatika Ayurveda’ range embodies the true spirit of nature with the finest Ayurvedic hair care ingredients and rituals to hydrate, strengthen and add volume. By identifying your unique body constitution leading to specific hair issues, the new range has optimized Ayurveda’s scientific approach to treating them with tailored solutions. Enriched with rare Ayurvedic herbs such as Triphala, Brahmi, Shikakai, ‘Vatika Ayurveda’ is Dabur’s signature innovation with a clean formulation free of artificial colors, sulfates, cruelty, parabens and silicones; for a responsible hair regime.
Deeply rooted in ancient Ayurvedic wisdom which classifies the human body as a unique combination of the five elements of nature – ether, air, water, fire and earth; Vatika Ayurveda offers personalized hair care solutions for specific hair care concerns. Vatika Ayurveda’s three hair care collections offer a range of hair care solutions including shampoo, conditioner, hair oil and hair mask:-
The Moisturizing Collection for dry and brittle hair (For Vata hair type): An imbalance of the air and ether elements causes dry hair which is characteristic of Vata personalities. Vatika Ayurveda’s ultra-nourishing formulas are enriched with a blend of highly rejuvenating, nutrient-rich Ayurvedic herbs and coconut oil to revitalize brittle and damaged strands. Mulethi (licorice root), Brahmi (Baccopa Monnieri) and Gotu kola (Centella) intensely nourish and hydrate from root to tip while enhancing shine and helping to control frizz.
The fortifying collection for fragile and thinning hair (for Pitta hair type): An imbalance in the fire and water elements causes the weak hair characteristic of Pitta personalities. Vatika Ayurveda’s gentle formulas are enriched with a blend of potent Ayurvedic herbs and plant extracts to strengthen weak and fine hair while energizing the scalp to promote healthy hair growth. Nourishing Kumari (Aloe vera) combines with the king of herbs Bhringraj (False Daisy), a key Ayurvedic hair herb, and Triphala (Myrobalan) to nourish, strengthen and stimulate hair growth.
The volumizing collection for distressed scalp and weighed down hair (for Kapha hair type): An imbalance between the earth and water elements causes a buildup of oil that causes hair to fall flat. Vatika Ayurveda’s rebalancing and volumizing formulas with a blend of Ayurvedic herbal remedies known for their ability to revitalize hair and support scalp health. Highly Rejuvenating Amla (Indian Gooseberry), Cleansing Shikakai (Soap Berry) and Rejuvenating Triphala (Myrobalan) combine to detoxify and remove impurities from strands and scalp while giving it bounce and volume.
Commenting on Dabur International’s foray into the premium and personalized hair care segment, Mr. Krishan Kumar Chutani, CEO of Dabur International, said; “Dabur has always remained true to its DNA by offering innovative formulations that have been proven for centuries. Ayurveda is a way of life that understands that every individual is unique and that any hair, skin or health problem is just an imbalance of the natural elements within. Vatika Ayurveda is the only brand that identifies your prakriti to know Vata, Pitta or Kapha imbalance and provide personalized solutions with a blend of rare Ayurvedic herbs to meet your unique wellness needs. Yoga balances body and mind, Vatika Ayurveda balances your hair giving you healthy and beautiful hair.”
A combination of technology and traditional knowledge, Vatika Ayurveda website is equipped with an AI chatbot to understand consumers’ hair problems and offer personalized solutions. Consumers can also explore hair guides to understand their hair type and embark on a new hair care journey with Vatika Ayurveda by their side.