Cuticura unveils TVC for its brand new range of body fragrances

Cuticura, a beauty and personal care brand from Cholayil Pvt. Ltd., has launched a new TV commercial for its revolutionary line of gas-free deodorants with Smart Perfume Burst – which not only provides a bewitching scent throughout the day, but also releases the scent upon detection of sweat. Advertising conveys the message that spraying in the morning is enough to keep you fresh all day.

Cuticura, a legacy brand, has continuously evolved to stay true and relevant across generations. The 30-second commercial depicts a regular scenario in the daily life of a young girl, who struggles to stay fresh throughout the day as she juggles her busy schedule. Television advertising demonstrates the unique advantage of the product in an engaging manner.

The new range of body fragrances is a very gentle product for the skin as it contains 0% triclosan which prevents skin irritation, 0% aluminum which prevents rashes and does not block the pores of the skin and allows to the skin to breathe.

Cuticura actor and brand ambassador, Deepti Sati commented, “Cuticura is a legacy brand, which we all grew up with, so it was a great privilege for me to be a part of this campaign. I have always been very careful about the type of products I use on my skin. Cuticura’s new line of body fragrances are completely skin-friendly, free from aluminum and triclosan, and feature unique, smart scent bursting technology that lasts a long time to keep you cool all day long. The brand has always been associated with the most iconic perfume and I’m sure everyone will love this new range as well.

“We wanted to create something unsettling in the category of gas-free deodorant popularly known as body fragrance. Currently there is a huge lack of need in the category where regular deodorant is unable to provide long lasting scent and consumers either have to carry deodorant in their purse or feel the constant fear of smelling bad. due to a fast changing lifestyle. The recently launched line of body fragrances meet this need and provide a product that can impart up to 24 hours of fragrance. It gives off a haunting scent when applied and works even better with sweat, ”said Ashish Ohlyan, vice president of sales and marketing at Cholayil Private Limited.

The ad is beautifully crafted and crafted by creative agency Leo Burnett to bring out the relevance of the product. Sachin Kamble, National Creative Director Leo Burnett said, “Today’s generation is always on the move. And while they work hard and multitask to achieve their goals, they also seek solutions that help and support them in achieving their dreams. Cuticura’s latest line of body fragrances, with its revolutionary smart fragrance burst technology that releases scent every time you sweat, is the perfect partner to keep you cool all day long. Our film, starring popular actor Deepti Sati, shows how the scent works throughout the day, whether you’re outdoors, at workout, or at a party.

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