Cuticura launches an innovative range of gas-free body fragrances | AFN News


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Cuticura launches an innovative range of gas-free body fragrances

Posted on January 5, 2022

Powered by Smart Burst technology, it ensures 24 hour freshness!

Cuticura, a popular brand of beauty and personal care products from the house of Cholayil Private Limited, presents six variations of its revolutionary line of gas-free deodorants with Smart Perfume Burst capsules – which release the scent upon detection of sweat.

Each of the six variations comes with a bewitching scent that lifts the mood the moment they’re applied. The range of gas-free deodorants is a unique product in the category and presents a very innovative product advantage for consumers. Its scent not only delights your skin with freshness when you apply it, but its Smart Perfume Burst capsules detect sweat and the moment it comes into contact with sweat, it bursts and releases a higher scent just when you apply it. need most, release more fragrance.

The new deodorant line without gas or we call it Body Fragrances is very gentle on the skin with multiple benefits for the skin. Very gentle on the skin, the Cuticura Body Fragrances range contains 0% aluminum. So say goodbye to irritation, itching or stinging.

The allergenic triclosan found in other deodorants, not in Cuticura body fragrances! They are really gentle on the skin.

Cuticura body fragrances do not block your pores to stop sweating. Its unique scent turns your sweat into a burst of perfume. Thus, your skin gives off a refreshing smell of freshness, while breathing freely!

The entire range – six new fragrances – is named after Greek goddesses celebrated for their beauty. The variants are named Elizabeth, Angeline, Helena, Victoria, Diana and Cleopatra.

Product variants are available in 120ml packs priced at Rs. 180. These products are available at all major retail outlets nationwide. These products are also available on E-commerce sites in addition to their official site.

Mr. Ashish Ohlyan, Vice President of Sales and Marketing at Cholayil Private Limited said: “Body fragrances play a huge role in an individual’s confidence. Long-lasting scent is something everyone envisions and our recently launched product with the Smart Perfume Burst does the same. It is an innovation in the category and not only does it give a great scent when you apply it, but it never leaves the body bad odor as the product delivers a higher scent when it comes in contact with sweat. “

Mr. Pradeep Cholayil, Chairman and CEO of Cholayil Private Limited said, “Cuticura is a known name in the Kerala market and the brand enjoys superior credibility and consumer confidence. To further strengthen our connection with consumers, we have launched this innovative product which will surely disrupt the market and take the Cuticura brand to the next level.


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