Cosmetics brands will benefit from molecularly recycled materials

Korean cosmetics and owner of a prestigious brand Amorepacific will take advantage of Eastman’s range of PCRs that have been processed through advanced recycling, or what he calls molecular recycling.

“Cristal â„¢ Renew and Eastman’s innovative molecular recycling technologies will play a crucial role in helping us meet the commitments set out in our ‘2030 A MORE Beautiful Promise’, without sacrificing the first beauty experience that customers expect from Amorepacific Said Jung Changwook, Senior Vice President of Amorepacific’s Development and Purchasing Division.

Eastman’s molecular recycling technologies break down hard-to-recycle plastic waste into building blocks used to create new materials comparable to traditional materials in terms of clarity, luster and mechanical properties.

Using molecular recycling to make these materials diverts plastic waste from landfills, incinerators and the environment. The process also reduces the use of fossil resources and results in greenhouse gas emissions 20 to 50% lower than those of traditional manufacturing.

Recycled content is achieved by attributing recycled plastic waste to Eastman Cristal Renew copolyesters using a mass balance process certified by International Sustainability and Carbon Certification (ISCC).

Amorepacific says Eastman’s Crystal Renew material is essential in creating recycled content packaging that lives up to its signature beauty aesthetic, which the company says is recognized around the world. Cristal Renew, available with 30% and 50% certified recycled content, gives the leader in skin care shiny, transparent packaging that improves their products and the customer experience, according to the company. -PW

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