Changing the skincare game with Mamaearth
This Indian start-up is revolutionizing skincare with its toxin-free products | Source: Through My Pink Window
Few of us could accurately list the ingredients in our shampoo or face wash, and what’s more, we assume you can’t explain what those ingredients do either.
With a recent pandemic and research at our fingertips, health has become a priority for many of us and it’s no longer as simple as eating and exercising.
Awareness of toxins in beauty and skincare products is growing and the market is responding. According to data from Grand View Research, the global market for natural skin care products was valued at US$6.7 billion in 2021, or approximately AU$9.44 billion.
One company that strives to provide toxin-free and non-harmful beauty and skincare products is Mamaearth, the first of its kind to be launched in India.
Mamaearth was born after the first time mom, Ghazal Alagh, decided she wanted safer alternatives and formulas for her baby and also for herself.
We were worried sick and it was not only for our baby that we were worried but also for all the little ones we knew in our circle of friends. That’s when we decided to do something about it and create completely safe and certified toxin-free products. A brand, by a parent, for the parent.
Ghazal Alagh – Mamaearth
The brand quickly grew from an unknown startup to an established and trusted beauty brand, becoming one of the fastest growing brands in the FMCG industry in India. Alagh has since become an established and well-known entrepreneur, appearing as a judge on Shark Tank India.
Mamaearth prides itself on being all natural and free from harmful ingredients. All products are made without sulfates, parabens, SLS, mineral oil, petroleum, and synthetic fragrances commonly found in supermarket skincare products.
The serums and lotions themselves are made with certified, ethically sourced ingredients, so they’re not only good for the environment, but good for you too.
Below, we’ve rounded up five all-natural, toxin-free products to add to your daily skin and hair care routine.
Mamaearth Onion Oil for Hair Growth
Gone are the days of dry hair or irritated scalp. Mamaearth Hair Growth Onion Oil combines Redensyl (a herbal ingredient cosmetic) with onion which is used to increase blood supply to improve hair growth, and finally, almond oil for hair density.
These all-natural components might be mistaken for ingredients in a homemade dinner, but instead, they’ll work their best to soothe and repair your hair follicles.
Mamaearth Neem Mask
This face mask will make your skin feel fresh, luminous and glowing, with a number of active natural ingredients behind it. Tea tree oil, neem oil and other gentle ingredients like kaolin and bentonite will reduce acne, inflammation and give your skin a fresh, natural glow.
Mamaearth Bhring Alma Hair Oil
Repairing root damage, reducing hair loss and preventing those pesky grays, this Alma hair oil does it all. The serum is rich in vitamin C, which stimulates melanin production and hair color. The formula also provides the essential nutrients and antioxidants your hair needs to prevent hair loss.
Not only does it smell like raspberry, moisturize, soothe and rejuvenate your skin, but this hydragel also protects against the sun, with an SPF 50+ formula. The gel-based formula provides long-lasting hydration and protection, so you can spend more time tanning at the beach without thinking about reapplying.
Mamaearth Skin Illuminating Serum
If you’re looking for a radiant glow, this brightening serum is the product for you. The serum is made with turmeric, one of the most widely used cooking and skincare ingredients, which has long been proven to make skin look brighter. Apply this serum day and night to strengthen your pores and reduce wrinkles. The active ingredient squalane is a moisturizing component of vegetable origin which will ensure the absorption of the product.
If you’re still looking for all-natural cosmetics to add to your closet, check out Five Natural Deodorants That Actually Work.