Buttah’s Dorion Renaud shares a simple skincare routine for men
I can talk for days about my favorite lipsticks and mascaras. But I recently realized that I’ve overlooked our brothers when it comes to content that helps them take care of their skin. That’s why I was so excited to talk to the model, actor and founder of ass skin products, Dorion Renaud, for his advice on a simple and effective skincare routine for men.
“We as black men are supposed to be strong and tough. But I think what makes us the strongest is taking care of ourselves,” he says. “And if you’re with someone, you want them to see you with wet skin. Nobody wants an ashen brother lying next to them,” he laughs.
Today, Renaud is used to showing his face to the world. But growing up, the Texas native says he dealt with skin issues like hyperpigmentation as a teenager. He struggled to find products designed for the unique challenges people of color face. The problem persisted throughout his modeling career, and while he was a cast member of BET Hill College “They were putting makeup on my skin and after taking it off I could still see all these dark spots,” he says.
After studying with chemists and researching ingredients, Renaud launched ass skin produced in 2018. Its all-natural range is specially designed for people with melanism. “What I love about Buttah and what we’ve created is that everything is interchangeable. We have a customizable kit for your skin type (oily, dry, combination, normal),” he explains.
When it comes to a skincare routine, Renaud’s advice is to keep it simple and effective. “I don’t like banging the brothas too much because they don’t have the time and space to do a five-step process,” he says.
keep it clean
Renaud says cleaning is the first important step. He recommends his Tea Tree & Aloe Exfoliating Scrub as a product that works overtime and can be used as a cleanser, mask and scrub. “A lot of people say you shouldn’t use a scrub on your face every day. But I made one that gives you a nice cleanse. But it’s also gentle and has tea tree to help with the rashes and ingrown hairs,” he says.
tone it up
After cleansing, Renaud offers a toner like his award-winning Rose water toner to balance the skin and help with ingrown hairs and rashes.
Once you’ve cleansed and toned, Renaud suggests finishing with a moisturizer like Buttah’s. Shea butter for the face. He adds that this step is important to help fight the signs of aging. “Hydration will help fight discoloration and keep you looking young,” he says.
And if you have a little time left, before leaving, Renaud tells you Aloe Rose Refreshing Face Mist is a refreshing treat ideal for dry skin. “A lot of brothas like to use after the gym. It really makes them feel good because it adds to that self-care,” he says.
Renaud says once men get a taste of what it’s like to have smooth, clear skin, there will be no turning back. But he hopes more people will encourage young men of color to start taking care of their skin at an early age. “Let them know it’s good to take care of yourself, so they don’t grow up with the stigma that self-care isn’t masculine,” he says.
Everything about Buttah, from the packaging to the product ingredients, is helpful and meant to make everyone feel comfortable enough to use it. “I wanted to make a nice, simple and affordable option for brothers. We even have a travel bag inspired by the Crown Royal bag so men don’t feel like they’re carrying their wives’ things,” he says.
If Renaud insists on the importance of taking care of your skin, he says that it is also important to give yourself a little grace if you miss a day (or two). “Don’t put too much pressure on yourself with the routine,” he says. “I think if you find yourself good products like Buttah, you don’t have to use them every day.” But he adds: “When you find something that makes you look good, you may find that you want to to use it every day.