Boosted acquires hair care brand FoxyBae.com

Keith Richman and Charlie Chanaratsopon.

Boosted Commerce Inc. in Beverly Hills acquired FoxyBae.com last week for $35 million.
FoxyBae.com, the downtown haircare brand, founded by Miguel Gauthier in 2017, has 25 employees. It sells curlers and straighteners, hair dryers, shampoos and conditioners, hair masks, accessories, brushes and other hair care products through its website, as well as through wholesale accounts. with Marshalls, Target, CVS and on Amazon.com. She also places products in subscription boxes with Fabfitfun and Ipsy and generates sales by collaborating with a network of influencers.


“FoxyBae’s leadership has proven that they intimately understand the hair care market and their customer base,” Boosted chief executive Keith Richman said in a statement. “They have built a brand of high quality, highly coveted products. … A company with this kind of foundation aligns perfectly with our desire to focus on products that are a perfect fit for the product market.


Enhanced plans to help FoxyBae expand its presence in its current distribution channels and introduce new products that will focus on underserved hair care consumer segments.


“We were thrilled when Boosted recognized our potential and presented the opportunity to help take FoxyBae to the next level,” Gauthier said in a statement.
Boosted, which ended 2021 with over $150 million in revenue, has more than 40 brands, including Simplified Skin and Tub Cubby. The aggregator, co-founded by Richman and Charlie Chanaratsopon in 2019, has raised $380 million to date from investors including Crosscut Ventures in Santa Monica and Torch Capital in New York.


“In 2022, Boosted continues to focus on acquiring high quality brands,” Richman said via email. “Our goal is to double our portfolio by the end of this year.”

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