Bobbi Brown goes into hair care

After eras that have dominated the beauty space since her debut in 1991, makeup artist-turned-entrepreneur Bobbi Brown is embarking on a new adventure in hair care.

Brown’s beauty company, Jones Road, will begin its first collaboration with hairstylist and fellow campaign advocate Hervé Claude to launch Universal Hair Balm. The first product will be an all-in-one styling cream containing a blend of plant-based proteins and amino acids topped with a fragrance with notes of white patchouli, agarwood and orange blossom. It will cost $34 and will be available on the official brand website Wednesday, August 24.

The product is said to be a quick fix for on-the-go consumers to smooth frizz and flyaways. Brown reportedly used the product on wet hair and allowed the product to air dry to act as a preventative frizz barrier, a current hairstyle trend according to Spate.

In February 2021, Jones Road announced its skincare bet. The skincare range includes a Miracle cream, an eye cream, an oil stick and a melting balm called Hippie Stick, which was created in partnership with Private Label Select, a manufacturer specializing in skincare products. biological personnel.

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