Ashley Tisdale launches Frenshe, a skincare, fragrance and self-care brand at Target | Interview, Quotes

For a dose of invigoration in the morning, Awaken and uplift paired with Citrus Amber (sparkling lemon, orange blossom, golden musk) is your gal. Joy and happinesswhich is invoked through Solar Fleur (bergamot orpur, coconut orchid, solar peony, sandalwood oil), gives the impression of a sunny day spent at the beach.

The “in-between” fragrance, as you might call it, is Balance & Harmony, which takes its physical form as bergamot cedar (bergamot, ginger, gardenia, vetiver, cedarwood). “I really wanted a more woodsy scent because I’m a big Big Sur fan,” she explains. “If I really need time to heal and find balance, this is the first place I go.”

It’s important to note that not all product offerings are available in all five flavors, which speaks to another level of preservation that Tisdale wanted to perfect. For example, the Body Serum Stick is only available in Cedar Bergamot and Vanilla Cashmere, both of which are healing scents. But, fragrance aside, both sticks are infused with sodium PCA. magnesium PCA, and seaweed extract with moisturizing and energizing benefits, cosmetic chemist ginger king confirmed.

Being Frenshe Regenerating Shower Gel

Being Frenshe Nourishing Hair Mask

Being Frenshe Multi-Purpose Body & Scalp Scrub

If Tisdale makes one thing clear throughout our conversation, she truly believes in the power of moments of self-care, no matter how short or fleeting. “The best part about this line is that it’s not about taking a moment to do a full-fledged routine, but [something like] getting in the shower and using the body wash in the morning and feeling like, ‘Oh, mood boost’ – and that was just a shower, you know?” As someone who struggles with carve out time for self-care, even with my abundance of beauty products, hitting home.

Although, when she mentions one of “those moments” like applying hand serum while you’re in traffic, I’m like, “Oh, LA stuff.” I can’t understand (thankfully), although I guess moisturizing my hands wouldn’t be too weird on public transport, considering what sometimes happens on the metro.

Being Frenshe Milky Body Lotion

Being Frenshe Soothing Body Serum Stick

Self-care, of course, extends to the people around us. “You’re rushing him,” Tisdale says when I ask her about self-care as a mother, something I can’t fathom at this point in my life. “Something really important that my doula said to my husband was, ‘you should know her favorite things, so when she gets nervous or it comes to that,’ he would know what would help me rejuvenate.”

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