6 local cosmetics brands redefining Egyptian beauty



6 local cosmetics brands redefining Egyptian beauty

It is often said that beauty is in the eye of the beholder, but in the 21st century, where beauty is blown away from mobile screens and billboards, and standards of beauty are redefined every week, it’s easy to forget. where beauty emanates and to understand beyond mere aesthetics.

In Egypt, where economic hardship and currency depletion make imported beauty products inaccessible to many, local entrepreneurs and beauty gurus are stepping in to fill the void with cosmetics from sustainable, safe sources. , ethically formulated and, most importantly, accessible to most Egyptians. .

An Egyptian shine in the making, Base Beauty makes all-natural makeup that is both highly pigmented and gentle on the skin. Suitable for most skin types, the brand’s products are limited in range, but pack a punch with their lip and cheek tints, highlighters and concealers.

Formulated by a clinical pharmacist, according to the brand’s instagram page, the products are largely safe. The only downside, however, is the limited shade range.

One of the most popular rising Egyptian makeup brands, Caroline Beauty is quickly making a name for itself as a serious local competitor. With the support of the celebrities of Radwa El Sherbiny, the brand is also slowly but surely making its way to the general public.

In addition to the brand’s wide ranges of foundation and lipstick shades, Caroline Beauty also offers a bespoke lipstick service that allows customers to formulate their own lipstick shades and flavors.

This healthy new brand is equal parts spirituality and fabulousness. Noon Cosmetics relies on aromatherapy and pranic healing, making their products just before a full moon and using holistic and spiritual techniques to rid them of negative energy.

But Noon Cosmetics has more than pseudoscience to it, earning rave reviews for its line of body butters, organically scented shower gels, innovative deodorant cream, and surprisingly effective eye oil.

Benefiting from Egypt’s only booty duo (mask and oil) and quickly becoming one of the few voices of the brand to publicly support the nascent #MeToo movement in Egypt, Braes embodies all that is millennial.

The millennial pink-themed brand offers a wide range of hair and skin care products formulated for all textures and skin tones, as well as a range of stain-resistant sleep accessories, such as pillow cases. pillow and sleep caps, which are supposed to be gentler on the skin and hair. than cotton.

An Egyptian Lush in the making, the aptly named Joviality is quickly becoming a friendly and familiar brand for the nation’s beauty-conscious locals. Formulated without toxins or parabens, the self-proclaimed 100% natural brand offers effective and viable alternatives to lovers of clean beauty.

With a wide range of body butters, lotions, a hair care line and a popular eyebrow serum, Joviality is sure to fit into the routine of any beauty lover.

One of the best-known Egyptian makeup brands, Essentials is a family business producing quality products formulated from ethical and safe materials in accordance with Egyptian and European safety standards.

Despite the brand’s relatively limited product line, Essentials keeps beauty enthusiasts coming back for more with their ever-expanding lip paints, eye tints and skincare collection.

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