6 amazing and truly cruelty-free cosmetic brands

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It is often a challenge for animal lovers to make conscious choices about the products they buy. So what are you doing? Sometimes cruelty-free cosmetics aren’t the best option if you’re thinking of animals, as it’s possible that many products from a company listed as “cruelty-free” still contain animal-derived ingredients.

Therefore, all of the brands below are also known as ‘vegan’ products which means that they do not contain any common animal cosmetic ingredients such as lanolin, beeswax, collagen or keratin. . PETA has a list here animal ingredients to avoid when checking ingredients.

1. Everyday minerals

Starting the list of cruelty-free and vegan cosmetics brands is Everyday minerals. This company was started in 2006 by Carina Menzies, who, after spending time researching lists of animal ingredients on products, discovered that many of them contained unfavorable components.

The company states that it has never tested its ingredients or finished products on animals, and that it does not deal with any supply chain that has tested on animals. Their policy, according to their No Animal Testing page, also explicitly states that they will not do business with any supplier who participates in or defends such activities. The brand is also gluten and GMO free, recycles its empty makeup containers, and throw makeup evenings for charities so that a percentage of the sales generated will be sent to The Rainforest Alliance or a charity of your choice!

2. Swagger Cosmetics

Right there on their product page, Swagger Cosmetics states that they are 100 percent vegan and cruelty-free, free of common fillers and irritants, and also do not provide ingredients tested on animals.

Founder Blake karamazov started making her own cosmetics five years ago, inspired by memories of life in Las Vegas. All of her cosmetics are a mix of Russian literature, hip hop, and seemingly elaborate wigs!

3. Beauty without cruelty

Cruelty-free beauty was founded in England in 1963 by the directors of the animal welfare organization BWC Charitable Trust and Lady Muriel Dowding (president of the National Anti-Vivisection Society). Their products do not contain any animal products, have not been tested on animals and are also certified by the Vegan Society. They have hair, skin, and body products made from natural ingredients and aromatherapy essential oils. They also have a range of gluten free products.

4. Obsessive-compulsive cosmetics

Right below its logo, this brand declares that it is 100 percent vegan and cruelty-free, as well as internationally certified by PETA. Makeup artist David Klasfeld founded this brand in 2004, starting with just two lip balms – “Tarred” and “Feathered”. The company continued to introduce new products through various events. Wishing to produce truly “cruelty-free” products, OCC is committed to never using ingredients of animal origin in its products and accessories.

5. Emani

Emani founder Michelle Doan suffered from cystic acne as a child, made worse by major cosmetic brands. She therefore embarked on the creation of a range of cosmetic products suitable for sensitive skin. Their Founder’s Note clearly states that they are vegan, cruelty-free, paraben-free, talc-free, and gluten-free. They even have PETA certification!

6. Pacific

This brand was founded by Brook Harvey Taylor, who had first started by mixing her own fragrances from essential oils bought at her local food cooperative where her mother worked. Billy Taylor, a photography and film student, after many trips, decided with Brook to sell seven of his scents as candles at a trade show. The candles were a success, after which Pacifica expanded into other cosmetic and personal care products. Their products are 100% vegan and cruelty-free. Company boxes are 100 percent recyclable and they use post-consumer materials as well as recycling.

Green monsters: Can’t see your favorite brand in this list? Let us know which one you like with a comment below!

Image source: dominiquegodbout/ Flickr







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