23 Black-Owned Beauty and Cosmetics Brands You Should Know About

Now, more than ever, it is important to assess the realities of inclusion or lack of inclusion in the beauty industry; a recent McKinsey Institute report noted that in the United States alone, black cosmetics brands raise a median of $13 million in venture capital, significantly less than the $20 million that non-black brands raise. Yet today, the median revenue of these black brands is 89 times higher than that of non-black beauty brands over the same period. Essentially, black consumers and beauty brands face profound equity challenges.

And while there has been a progression in society at large since the late 1960s, it is clear that the beauty industry is still failing minorities. In addition to the above, many cosmetic companies are extremely lacking in color innovation and that’s not even the tip of the iceberg! So to keep the conversation going, we feature the untold stories of black-owned beauty brands that are making real change in the industry right now.

From friends who started a natural haircare brand together after noticing a lack of naturals in existing curly hair products, to the woman who started a makeup business to celebrate her Nigerian heritage, we’ve rounded up 23 of our favourites.

Some of them you’ll probably have heard of before (I mean how could we not include Pat McGrath Labs and Fenty Beauty?), but others, like Uoma, Hey Humans and Liha Beauty, are maybe -be new to you. Not to mention the likes of Briogeo and Bouclème who have gained a cult following online, thanks to their dedication to all girls with curly hair. Oh, and we can’t forget Dizziak, who won a Cosmopolitan Beauty Award in 2019 because his Deep Conditioner is this good. Gahhhwho are we kidding, each of the following has something special to note!

Buying from one of these brands means you’re not only supporting black entrepreneurs, but also in the case of The Afro Hair and Skin Co and Bouclème, UK brands that put ingredient sustainability at the forefront of their ethos. .

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